Marketing Specialist II

Hydro-Thermal•Waukesha, WI

1d•Onsite

About The Position

The Marketing Specialist II role involves creating content, managing digital and social media presence, developing sales and event content support, project management, strategic initiative support and participating in internal department activities. Hydro-Thermal Corporation success is attributed to people who are committed to technical competence, are responsive to customers' needs, are friendly, are willing to work hard, have complete integrity, and are active in our industry and in the local communities. The company invests in its equipment and its team members and fosters a collaborative, innovative, and growth-focused environment.

Requirements

BA/BS or equivalent working experience in Marketing, Business, Communications or related experience and/or education.
Minimum of 5-10 years of marketing-related experience post-graduation.
Advanced level proficiency in PowerPoint, Excel, Outlook and Word.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
Attention to detail both for line editing copy and consistency in style and tone across our content.
Exceptional communicator and creative thinker, with an ability to use data to inform decisions.
Excellent interpersonal skills, including collaboration, successful partnering and meeting facilitation.
Technical skills, fundamental knowledge of database technology.

Nice To Haves

Experience marketing to industrial B2B audiences a plus.
Proficiency in Adobe Creative Suite preferred.

Responsibilities

Develops/edits/reviews promotional copy for a variety of purposes, including but not limited to ads, website, awards submissions, videos and emails.
Supports PR program for department, including news releases and article placements in local and industry publications.
Creates and implements an internal communication plan.
Edits/provides overall review to content calendar for social media presence, including imagery.
Manages SEO/SEM/PPC efforts.
Develops email automation streams and workflows including applicable copy.
Provides trade show support for sales team, including collateral consultation and booth placement options.
Works with sales team on case studies and customer testimonials.
Creates/updates sales presentations using sales team/management feedback.
Utilizes and leverages project management skills to work with vendors and internal customers.
Writes, edits and reviews applicable marketing department SOPs & upholds brand standards.
Contributes to team projects, collaborates with other departments and handles additional responsibilities as assigned.
Supports the collection and tracking of department analytics.
Participates in planning, implementation and evaluation of assigned duties per the department strategic plan.
Applies customer experience mindset to projects, implementing Voice of the Customer.
Supports applicable competitive information, mines data within CRM and drives market research projects with oversight from management.