Marketing Specialist I

Vallen Distribution•Houston, TX

About The Position

Vallen's Digital Marketing Specialist works with a multifunctional team of creative, marketing, sales, and development professionals to create and drive innovative campaigns and content. The role contributes across the digital ecosystem, including website optimization, social media, design, testing, SEO, PPC, email marketing, content development, lead generation, nurturing, and conversion optimization.

Requirements

Bachelor's degree in a related field, such as business, marketing, or digital marketing.
At least 2 years of applicable experience.
Previous hands-on digital marketing experience.
Knowledge of digital marketing disciplines, such as ecommerce, strategic social media, SEM, SEO, or B2B marketing.
Understanding of website analytics tools, such as Google Analytics and Adwords.
Strong Microsoft Office skills.

Nice To Haves

Motivated, creative thinker and problem-solver.
Knowledge of graphic design software.

Responsibilities

Lead campaign tracking, user tracking, and web audience development to optimize campaigns and target marketing.
Oversee daily SEM/PPC campaigns across platforms such as Google, Facebook, and Bing.
Analyze the effectiveness of digital tactics, including paid search, email marketing, and customer experience testing, using CTR, CPA, ROI, and conversion analysis reports.
Generate executive reports and dashboards.
Coordinate weekly email marketing, including oversight of the creative agency, list segmentation, analytics, and reporting.
Work with product and sales teams to develop social media programs proactively.
Oversee the content calendar, content development, and posting.
Work directly with Vallen suppliers to strategize and coordinate asset trafficking and marketing activities for email marketing, banner advertising, and custom landing pages.
Oversee creation of collateral for digital advertising campaigns and sales support materials.
Lead website optimization and testing by working with the team to define tests and create assets; summarize test results and recommend testing ideas focused on conversion optimization.
Work with the UX designer to continuously optimize the website based on usage data.
Work with the SEO agency to improve rankings for target keywords and track and report SEO progress.
Drive strategic digital marketing initiatives across the enterprise.
Perform other duties as required.