Marketing Engagement Specialist I

Phoenix Contact•Middletown, PA

15h•Hybrid

About The Position

The Marketing Engagement Specialist I develops, executes, and optimizes targeted, data-informed marketing engagement programs supporting customer and prospect journeys, lead generation, and marketing-to-sales conversion. Working with moderate independence, the role applies knowledge of marketing automation, email marketing, audience segmentation, lead nurturing, campaign measurement, and connected sales and marketing processes to deliver defined business outcomes. The specialist partners across Marketing, Sales, and other functions to translate campaign objectives into scalable programs, assess performance, recommend improvements, and maintain effective campaign operations. This is an individual contributor position with no formal people-management responsibilities. The specialist independently manages assigned campaigns and workstreams, resolves moderately complex operational issues, influences cross-functional partners through subject-matter knowledge, and escalates higher-risk or strategically significant decisions as appropriate. The position is hybrid and requires three days in the office unless otherwise specified. The specialist must be proficient in Microsoft Office and able to learn and use required marketing, CRM, collaboration, and reporting systems. The work involves extended periods stationary or standing, computer use, effective communication with internal and external stakeholders, and sustained attention to detail, data review, testing, and deadlines. A valid driver’s license is required when travel or driving is required for assigned work.

Requirements

Bachelor’s degree in marketing, communications, business, digital media, information systems, or a related field, or an equivalent combination of education and relevant experience.
Three to five years of relevant experience in email marketing, marketing automation, CRM marketing, digital marketing, demand generation, campaign operations, or a related discipline; business-to-business experience is preferred.
Hands-on experience using Salesforce Marketing Cloud Account Engagement or a comparable marketing automation platform to build, execute, and evaluate campaigns.
Demonstrated experience with email campaign execution, audience segmentation, automated nurture programs, testing, personalization, and lead-generation initiatives.
Working knowledge of lead-management principles, including lead scoring, qualification, nurturing, lifecycle stages, routing, and marketing-to-sales handoff.
Ability to interpret campaign and funnel-performance data, identify trends or issues, and translate findings into practical recommendations.
Project-management and organizational skills sufficient to manage multiple campaigns, dependencies, stakeholders, and deadlines with limited day-to-day direction.
Written and verbal communication skills sufficient to explain campaign requirements, coordinate work, document processes, and collaborate with cross-functional partners.
Attention to detail and commitment to campaign quality, testing, data accuracy, privacy, compliance, and continuous improvement.
Proficiency in Microsoft Office and ability to learn and use required marketing, CRM, collaboration, and reporting systems.
Ability to remain stationary or stand for extended periods, typically two to four hours at a time.
Ability to work on a computer for extended periods, up to four hours at a time.
Ability to communicate and exchange information effectively with internal and external stakeholders through written, verbal, virtual, and in-person methods.
Ability to perform work requiring sustained attention to detail, data review, testing, and deadline management.
Valid driver’s license when travel or driving is required for assigned work.

Nice To Haves

Salesforce Certified Marketing Cloud Account Engagement Specialist certification, Marketing Cloud certification, or a comparable marketing automation credential.
Experience with Salesforce CRM, Highspot, analytics or business-intelligence tools, consent and preference-management practices, or related marketing technology integrations.
Knowledge of email deliverability, data governance, privacy requirements, accessibility practices, and campaign compliance.
Experience with A/B or multivariate testing, conversion optimization, account-based marketing, demand generation, or lifecycle marketing.
Experience documenting workflows, developing reusable campaign standards, or supporting platform and process improvements.
Business-to-business marketing experience.

Responsibilities

Manage end-to-end marketing campaign execution in Salesforce Marketing Cloud Account Engagement, including email campaigns, automated nurture programs, forms, landing-page or campaign assets, testing, scheduling, deployment, and post-campaign analysis.
Develop and maintain audience segments using customer, prospect, behavioral, and lifecycle data for relevant targeting, personalization, and compliant communications.
Design, implement, and optimize lead-nurturing programs and customer journeys that advance prospects through the marketing funnel and contribute to marketing-qualified lead generation.
Support lead-management processes such as scoring, grading, qualification, routing, lifecycle progression, and marketing-to-sales handoff in partnership with Sales and Marketing stakeholders.
Coordinate connected marketing and sales workflows, including data and process integrations between Salesforce and platforms such as Highspot, and identify issues affecting campaign execution or user experience.
Partner with cross-functional stakeholders to clarify campaign objectives, translate business needs into execution plans, align deliverables and timelines, and communicate progress, risks, and results.
Monitor and interpret campaign performance using engagement, conversion, lead-generation, deliverability, and other relevant KPIs; provide actionable recommendations to improve outcomes.
Maintain campaign quality through structured reviews of audience criteria, content, links, data, automation logic, testing results, and deployment readiness.
Improve marketing engagement practices through experimentation, automation, personalization, preference management, data-quality improvements, documentation, and relevant industry practices.
Document campaign processes, standards, and recurring workflows to support consistency, knowledge sharing, scalability, and operational continuity.
Manage multiple concurrent campaigns and workstreams, prioritize activities against established objectives and deadlines, and exercise judgment within defined policies and practices.
Perform other duties as assigned by management.
Maintain regular and on-time attendance.
Use Microsoft Office and required marketing, CRM, collaboration, and reporting systems.
Communicate and exchange information effectively with internal and external stakeholders through written, verbal, virtual, and in-person methods.
Perform work requiring sustained attention to detail, data review, testing, and deadline management.
Hold a valid driver’s license when travel or driving is required for assigned work.