Marketing Specialist I

Vallen•Houston, TX

About The Position

The Digital Marketing Specialist works with a multifunctional team of creative, marketing, sales, and development professionals to create and drive campaigns and content. The role contributes to digital marketing across the website, social media, design, testing, SEO, PPC, email marketing, content development, lead generation, nurturing, and conversion optimization. The position also drives strategic digital marketing initiatives across the enterprise and performs other duties as required.

Requirements

Bachelor's degree in a related field of study, such as Business, Marketing, or Digital Marketing.
At least 2 years of applicable experience.
Previous hands-on digital marketing experience.
Knowledge of digital marketing areas such as ecommerce, strategic social media, SEM, SEO, or B2B marketing.
Understanding of website analytics tools such as Google Analytics and AdWords.
Strong Microsoft Office skills.

Nice To Haves

Motivated, creative thinker and problem-solver; highly preferred.
Knowledge of graphic design software is a plus.

Responsibilities

Lead campaign and user tracking and develop web audiences to optimize campaigns and target marketing.
Oversee daily SEM/PPC campaigns across platforms such as Google, Facebook, and Bing.
Analyze paid search, email marketing, and customer experience testing using CTR, CPA, ROI, and conversion analysis; generate executive reports and dashboards.
Coordinate weekly email marketing, including oversight of the creative agency, list segmentation, analytics, and reporting.
Work with product and sales teams to develop social media programs; oversee the content calendar, content development, and posting.
Work directly with Vallen suppliers to plan and coordinate asset trafficking and marketing activities for email marketing, banner advertising, and custom landing pages.
Oversee creation of digital advertising campaign collateral and sales support materials.
Lead website optimization and testing by defining tests with the team, creating assets, summarizing test results, and recommending conversion optimization tests.
Work with a UX designer to continuously optimize the website using usage data.
Work with an SEO agency to improve rankings for target keywords and track and report SEO progress.
Drive strategic digital marketing initiatives across the enterprise.
Perform other duties as required.