Marketing Specialist I

Vallen Distribution Inc.•Houston, TX

About The Position

Vallen's Digital Marketing Specialist works with a multifunctional team of creative, marketing, sales, and developers to create and drive innovative campaigns and content. The role contributes to all aspects of the digital ecosystem, including website optimization, social media, design, testing, SEO, PPC, email marketing, content development, lead generation, nurturing, and conversion optimization. The position drives strategic digital marketing initiatives across the enterprise.

Requirements

Bachelor's degree in a related field, such as Business, Marketing, or Digital Marketing.
At least 2 years of applicable experience.
Previous hands-on digital marketing experience.
Knowledge of digital marketing facets such as ecommerce, strategic social media, SEM, SEO, or B2B marketing.
Understanding of website analytics tools such as Google Analytics and AdWords.
Strong Microsoft Office skills.

Nice To Haves

Motivated, creative thinker and problem-solver.
Knowledge of graphic design software.

Responsibilities

Lead campaign and user tracking, and develop web audiences for campaign optimization and targeted marketing.
Oversee daily SEM/PPC campaigns across platforms such as Google, Facebook, and Bing.
Analyze digital tactics—including paid search, email marketing, and customer experience testing—using CTR, CPA, ROI, and conversion analysis; generate executive reports and dashboards.
Coordinate weekly email marketing, including oversight of the creative agency, list segmentation, analytics, and reporting.
Work with product and sales teams to develop social media programs; oversee the content calendar, content development, and posting.
Work directly with Vallen suppliers to plan and coordinate asset trafficking and marketing activities for email marketing, banner advertising, and custom landing pages.
Oversee creation of digital advertising campaign collateral and sales support materials.
Lead web optimization and testing by defining tests and creating assets with the team, summarizing results, and recommending testing ideas focused on conversion optimization.
Work with a UX designer to continuously optimize the website based on usage data.
Work with an SEO agency to improve rankings for target keywords and track and report SEO progress.
Drive strategic digital marketing initiatives across the enterprise.
Perform other duties as required.

Benefits

Medical, dental, and vision insurance.
401(k) with discretionary company match of $0.50 per $1.00 up to 6% of pay (U.S. positions only).
Employer-paid basic life insurance for employee, spouse, and dependents.
Employer-paid short-term and long-term disability benefits and parental leave, as well as leave required under applicable laws.
Health care and dependent care flexible spending accounts.
Paid vacation and sick time, with amounts based on seniority.
Eight scheduled holidays plus two floating holidays.
Employee Assistance Program.
Employee Resource Groups for networking and team building.
Tuition reimbursement program.
Employee referral program.
Safety shoe and safety glasses reimbursement, based on position.
Employee discounts through BenefitHub.
Advancement opportunities.