About The Position
The Marketing and Special Events Coordinator assists in executing Bloomingdale’s Integrated Marketing campaigns through in-store events and activations. The role works with internal store and vendor partners, as well as external community partners and organizations, to build brand awareness and customer acquisition and positively impact local market share. The Coordinator represents the Bloomingdale’s brand professionally and positively, supporting the company’s reputation and business objectives. The role pursues localized opportunities in alignment with the Marketing and Special Events Senior Manager and store leadership to cultivate customers and build sales. It supports growth of priority businesses through events that animate the store and enhance the customer experience, and assists with planning and executing in-store events in line with Central and local strategies. The Coordinator also supports local sponsorships, co-branding and community initiatives; helps create curated experiences for top clients; collaborates on local media and influencer activity; and may serve as a local point person for external communications. The work model is hybrid, with four days in-store and one day remote. A flexible schedule may be required based on the event calendar and Company needs. The role involves communication, collaboration, use of office and computer systems, accessing and reviewing written and electronic information, and moving within the work environment to perform job responsibilities.
Requirements
- 1–2 years of direct experience.
- Open and continuous communication, including keeping others informed.
- Strong organization and attention to detail, with the ability to present information clearly and concisely.
- Excellent leadership, facilitation, and interpersonal skills.
- Ability to work across functional lines and with people at many levels.
- Ability to work a flexible schedule based on the event calendar and Company needs.
- Ability to perform essential functions involving communication, collaboration, office and computer systems, reviewing written and electronic information, and moving within the work environment.
Responsibilities
- Pursue localized opportunities, in alignment with the Marketing and Special Events Senior Manager and store leadership, to cultivate customers and build sales.
- Support local growth of priority businesses through intensified events that build store animation and experience.
- Assist in planning and fully executing in-store events and activations that support Central and local strategies.
- Track post-event results, share photos, and provide feedback to Central partners.
- Support local sponsorships, co-branding opportunities, and community initiatives that build productive relationships, customer loyalty, client acquisition, and commerce.
- Partner with Store Leadership to create curated event experiences for Luxe, Unlocked, and Top of the List clients.
- Partner with local client teams to monitor visit frequency, engagement, and spending in relation to events.
- Collaborate with the Central Earned Media team on local media plans, publicity, and partnerships with brand-appropriate social media influencers and bloggers.
- Guide General Manager(s) on productive involvement in outside organizations and events.
- Leverage corporate philanthropy programs to maximize community impact and fundraising.
- Serve as a local point person for external communication when called upon.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
