Marketing & Sales Representative

Lutheran Life Villages•Fort Wayne, IN

About The Position

The Marketing & Sales Representative builds relationships with prospective residents and their families, guides them through the decision-making process, and helps them choose Lutheran Life Villages. The role supports seniors and their families by providing informed guidance and excellent service. The representative generates and follows up on leads, educates prospects about the community and its services, handles inquiries, evaluates prospective members, and coordinates with Assisted Living Community teams and LLV campuses to identify appropriate service solutions. The position also tracks sales activity and lead sources, supports events and training, meets sales goals and budget expectations, and performs related duties as assigned.

Requirements

High school diploma required.
Some vocational or college coursework in business, marketing, or a related field required.
At least three years of related experience; a bachelor’s degree in marketing, social sciences, business, or a related field may substitute for two years of experience.

Nice To Haves

Previous experience in a lifestyle-focused retirement community is preferred but not required.
Previous sales experience is strongly preferred.

Responsibilities

Generate and follow up on leads through tours, phone calls, email outreach, marketing campaigns, and walk-in inquiries.
Educate prospects about the community’s lifestyle and protective umbrella of living for seniors, including traditional and advanced deposit structures and their benefits.
Respond to inquiries from prospective members, families, and advisors; provide information, answer questions, address objections, and close sales.
Interview prospective members and review their records for approval, including applications, contracts, financial reports, lead tracking, and sales reports.
Review prospective members’ care needs with them and the Assisted Living Community team to determine an appropriate fit within LLV.
Prepare and review sales, lead, and activity reports.
Collaborate with the RL Assisted Living Community team, track RSVPs, make reminder calls, and attend informational, sales, and lifestyle events.
Meet sales goals and manage expenses in accordance with the established sales budget.
Initiate and maintain contact with prospective members, referral sources, and others.
Partner with outside consultants for required programs and training.
Track lead sources and complete required lead-tracking reports.
Learn LLV services to offer the full continuum of care and cross-train to cover teammates during leave or PTO.
Coordinate with all LLV campuses to provide service solutions for prospects.
Support LLV’s mission, vision, values, and policies, and perform responsibilities professionally and ethically.
Protect confidential information belonging to clients, team members, residents, and vendors.
Perform related essential duties as required by the VP of Sales and Marketing and complete other assigned duties.