Marketing & Sales Enablement Regional Lead (Vaco by Highspring)

Highspring • Dallas, TX

2h • $62,000 - $82,000

About The Position

The Marketing and Sales Enablement Regional Lead partners with local leadership and teams to drive activity, adoption of relevant assets and best practices, and amplify partnerships across the region. The role bridges enterprise marketing strategies and local market execution by activating national programs, executing regional campaigns and events, and equipping sales teams with custom yet scalable tools to drive awareness and revenue growth.

The primary duty is office work directly related to the Company’s business operations and requires regular discretion and independent judgment on matters of significance. The role includes liaising between enterprise marketing and regional teams, localizing approved materials, executing campaigns and events, providing field insights, and aligning marketing activities with revenue goals. It also involves making decisions regarding regional marketing strategy, program prioritization, sponsorships, vendor partnerships, and event ROI.

Requirements

• Bachelor’s degree in a related field.
• At least 3 years of marketing experience, with a focus on B2B.
• Experience working across multiple teams in multiple geographies.
• Proficiency with Office360 tools, including Excel, PowerPoint, Word, and SharePoint.
• Basic design skills in Canva and PowerPoint to customize field templates.
• Basic understanding of Monday.com or similar project management tools to submit requests and track work progress.
• Basic understanding of how to use AI tools such as Jasper to generate content for the field.

Nice To Haves

• Experience in the professional services industry.
• Experience in recruiting.

Responsibilities

• Serve as a liaison between the enterprise marketing team and regional teams to ensure consistent activation of centrally developed sales and marketing initiatives.
• Customize and localize enterprise-approved sales and marketing assets and collateral for field use while maintaining brand standards.
• Execute enterprise-approved campaigns and regional events, including ideation, scalability assessment, accountability for execution, and enablement.
• Provide timely field insights on account progression, market gaps, competitor activity, and campaign performance to inform enterprise strategies and enablement plans.
• Collaborate with regional leadership, sales, recruiting, and local partners to align marketing activities with revenue goals.
• Exercise discretion and independent judgment on matters of significance, including regional marketing strategy, program prioritization, sponsorships, vendor partnerships, and measuring event ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level