Sales Enablement Process Lead

GAF•Parsippany, NJ

1d•$112,000 - $154,000

About The Position

The Sales Enablement Process Lead is a strategic execution partner who reports directly to the Director of Sales Enablement. The role analyzes, designs, and optimizes end-to-end sales workflows across the sales organization, championing seller productivity by identifying field friction, removing non-value-added administrative work, and simplifying complex processes. It combines continuous process improvement and sales enablement to build scalable future-state processes that increase selling time, improve tool adoption, and support revenue growth. The role maps sales journeys and workflows, studies field activities and time-on-task, and partners with sales representatives, Area VPs, sales leadership, and customer service to understand process breakdowns. It co-designs standardized processes, works with IT to implement workflows and automation in Salesforce and connected technologies, and develops centralized documentation and operating procedures. It also helps integrate process changes into onboarding, training, and manager coaching, then evaluates performance, adherence, and user feedback to refine processes and measure their business impact. Travel requirements are 15%.

Requirements

Bachelor’s degree or equivalent work experience.
4–6+ years of experience in Sales Process Optimization, Sales Operations, Business Process Management (BPM), or Management Consulting.
Practical knowledge or formal certification in process optimization methodologies such as Lean, Six Sigma Green/Black Belt, Design Thinking, or Value Stream Mapping.
Strong understanding of how sales processes translate into CRM architectures, specifically Salesforce / Sales Cloud.
Proven track record leading cross-functional process redesign projects involving Sales Leadership, Marketing, IT, and Operations.
Genuine commitment to spending time in the field to understand sales representative pain points before designing solutions.
Exceptional ability to lead process-mapping workshops with Area VPs and sales managers and build consensus around a shared vision.
Ability to balance corporate governance and process rigor with speed and simplicity in a high-volume sales environment.

Nice To Haves

Master’s degree.
Experience in a B2B manufacturing, building materials, or industrial environment.
Direct experience with field-based sales teams carrying a quota, or close work with frontline B2B field sales environments.
Experience with structured change management frameworks.
Ability to query and interpret CRM process metrics, such as stage duration and conversion bottlenecks, to justify process interventions.

Responsibilities

Map end-to-end sales journeys, opportunity management workflows, and contractor/customer management cycles to establish operational baselines.
Conduct field study sessions and time-on-task audits to identify bottlenecks, friction points, and non-value-added administrative tasks.
Partner with frontline sales representatives, Area VPs, Sales Leadership, and customer service teams to gather feedback on process breakdowns and usability issues.
Co-design standardized, scalable future-state sales processes aligned with regional revenue targets and corporate priorities.
Partner with IT to translate optimized processes into workflows, automation, and user stories within Salesforce and connected technology stacks.
Create centralized documentation, playbooks, and standardized operating procedures for consistent execution across sales regions.
Collaborate to incorporate new processes into onboarding, ongoing training, and manager coaching frameworks.
Evaluate sales performance metrics, process adherence data, and user feedback after rollout; refine workflows to support lasting adoption.
Establish KPIs to measure process-change impact, including time-to-productivity, administrative burden, and pipeline velocity.