Marketing Representative - Patriot Support Program - Georgia Military Bases Market

UHS•Savannah, GA

About The Position

Coastal Harbor Health System is a provider of specialized behavioral healthcare, serving patients across the lifespan. Coastal Harbor Treatment Center provides psychiatric residential and acute inpatient care for children and adolescents, while Coastal Behavioral Health provides inpatient behavioral healthcare for adults and a Patriot Support Program for military service members, veterans, and their families. The hospitals are located in Savannah, Georgia, and serve patients from the local community and across the country. As the Business Development Representative for the Georgia Military Bases market, the Marketing Representative promotes hospital programs and services, builds and maintains referral relationships, identifies business opportunities, and expands patient access to care. The role develops strategic partnerships, manages referral accounts, assesses partner needs, and carries out marketing initiatives to increase patient census and support hospital growth. The position requires 90% or more travel using a personal vehicle; mileage is reimbursable.

Requirements

Bachelor’s degree in behavioral health, marketing, business administration, or a related field.
Two years of experience in healthcare business development, healthcare direct sales or marketing, or a contract management environment.
Direct experience developing managed care agreements.
Detailed knowledge of psychiatric and chemical dependency treatment principles.
Valid state driver’s license with appropriate endorsement.
Ability to use a personal vehicle for travel of 90% or more.

Nice To Haves

Master’s degree.

Responsibilities

Build, maintain, and grow referral relationships with physicians, healthcare providers, employers, community agencies, hospitals, and other key referral sources through regular outreach and account management.
Identify and develop new business opportunities and implement strategic sales activities, including 40–45 pre-qualified sales calls per week, to increase referrals and patient census.
Monitor referral trends, admissions data, and market conditions to identify growth opportunities and support effective marketing strategies.
Represent the hospital at conferences, workshops, community events, and educational programs to promote services and strengthen community partnerships.
Coordinate and facilitate program-focused workshops, training sessions, seminars, and promotional activities to increase awareness of hospital services.
Serve as the liaison for managed care organizations by coordinating applications, maintaining contracts, and fostering payer relationships.
Maintain accurate account records and prepare required reports, including weekly activity updates, month-end summaries, annual reports, and budget information.
Stay informed on healthcare industry trends, contribute to marketing initiatives, and guide team members on effective business development strategies.