Marketing Representative (Remote - Northeast USA)

Great American Insurance Group•New York, VT

2d•$80,000 - $150,000•Remote

About The Position

Great American Insurance Group's Executive Liability Division is seeking a Marketing Representative to maintain and develop relationships with management liability agents and brokers, provide product insight, and facilitate access to Executive Liability Division products. The role is based in the Northeast region and requires frequent overnight travel. Job title and salary depend on the successful applicant's experience level and location. The position is not eligible for employment visa sponsorship; applicants must be authorized to work in the United States without current or future sponsorship. The Executive Liability Division underwrites Directors’ and Officers’ Liability Insurance, Employment Practices Liability Insurance, and Fiduciary Liability Insurance for public, private, and not-for-profit companies. The Marketing Representative works with agents, brokers, regional underwriters, product managers, and other business units to develop business, support division goals, and provide continuing product education. Travel is expected 35–50% of the time.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Generally, at least 3 years of experience in a marketing, business development, or production underwriting role.
Ability to travel 35–50% of the time.
Strong communication skills.
Must be authorized to work in the United States without current or future employment visa sponsorship.

Responsibilities

Initiate contact with current and prospective new business partners.
Market Executive Liability Division products and services through correspondence, phone, in-person meetings, digital media, and other interactions with agencies and brokers.
Track prospect-list statistics, hit ratios, business retention, and new business production.
Develop and employ innovative, creative, and resourceful methods to achieve new business development.
Work with management to develop, monitor, and adapt a business and marketing plan for the assigned area and support division goals.
Participate in developing agency or broker business goals.
May support underwriting by gathering facts and assisting with underwriting and pricing renewals.
May prepare reports to analyze and develop the existing business profile and mix, as well as the quality and quantity of new business.
May promote additional coverage or programs to existing accounts.
Achieve premium development and retention/persistency goals.
Build strategic relationships with agents, brokers, and producers to achieve the division's targeted profit goals.
Correspond regularly and visit agencies and brokers; monitor customer service and follow up on customer concerns.
May assist with coordinating or transferring books of business and ongoing contract management.
Identify issues or potential issues and refer them to appropriate staff for resolution.
Provide continuing education and support to assigned agents regarding products, programs, product-line news and issues, eligibility guidelines, risk, and pricing philosophy.
May author or distribute promotional correspondence and marketing collateral to agents and customers.
Plan and host internal and external events to support area and regional marketing initiatives.
Maintain familiarity with competitors and market conditions; may gather, analyze, and maintain competitive information and use a CRM database to improve services or target marketing efforts.
Collaborate with other business units on cross-marketing efforts.
Collaborate with regional underwriters and underwriting product managers to build product knowledge, share producer information, and coordinate marketing travel.
Attend industry and association events.
Perform other duties as assigned.