Marketing Project Manager

SpartanNash • Grand Rapids, MI

8d

About The Position

The Marketing Project Manager plans, executes, and monetizes retail events across all banners to drive shopper engagement in the communities SpartanNash serves. The role manages store openings, promotional events, and seasonal activations, ensuring they are delivered on time and according to brand expectations.

This position oversees event planning and execution, community engagement, campaign performance measurement, cross-functional coordination, and end-to-end project management. It works with banner and other business partners to coordinate campaign plans, schedules, approvals, resources, and retail execution from concept through completion. The role also uses performance insights to refine future initiatives and improve event results.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related area; equivalent combinations of education and experience will be considered.
• 2–4+ years of experience managing marketing or retail projects or campaigns.
• At least 3 years of job experience in Marketing, Communications, Business Administration, or a related area.
• Experience with marketing software and tools.
• Strong written and verbal communication skills.
• Ability to manage the conceptualization of marketing initiatives and track milestones, budgets, and workflows from start to finish.
• Ability to analyze event metrics and engagement data to understand community response and refine initiatives.
• Attention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadlines.
• Proficiency with Microsoft Office, including Word and Excel.
• Ability to travel up to 10% based on department and customer needs.

Responsibilities

• Develop and manage the comprehensive event calendar for retail banners and independent stores, including grand openings, promotional campaigns, and seasonal activations.
• Oversee event details, including signage, staffing, vendors, product assortment, and promotional offers.
• Build or strengthen relationships with local organizations, nonprofits, chambers of commerce, and community groups to increase brand visibility and presence.
• Represent the brand in local communities and identify opportunities for stores to participate in events aligned with each banner and brand.
• Establish engagement strategies that position stores as community anchors through partnerships, sponsorships, volunteer activations, sports marketing, and hyper-local programming.
• Partner with Insights & Analytics to measure campaign success and track key performance indicators from start to finish.
• Use campaign insights to inform future decision-making and planning with the Banners team.
• Develop new ways to engage communities and improve event performance by piloting initiatives and adopting best practices across banners.
• Partner with the Banners team to ensure consistent brand and banner representation through promotional campaigns, events, and seasonal activations.
• Drive store-level retail execution for grand openings, promotional campaigns, events, and seasonal activations, providing support, resources when applicable, and guidance on brand expectations.
• Lead end-to-end execution of marketing campaigns, promotions, seasonal activations, and events by developing project plans, defining milestones, and coordinating cross-functional deliverables.
• Serve as the primary project manager for assigned campaigns, keeping stakeholders aligned, informed, and accountable to timelines and objectives.
• Manage project schedules, workflows, and communications; identify risks, resolve roadblocks, and keep initiatives on track from concept through execution.
• Coordinate with Banner Marketing, Creative, Merchandising, Operations, Digital, and other partners to deliver campaigns on time, within scope, and in alignment with business goals.
• Facilitate project status meetings, provide progress updates, and maintain visibility of milestones, dependencies, and action items.
• Ensure campaign assets, promotional messaging, and execution plans are reviewed, approved, and delivered according to established processes and timelines.
• Take on additional responsibilities as assigned or as business needs evolve.

What This Job Offers

• Job Type: Full-time