Marketing Project Manager

EEO:- Mindlance•Boston, MA

14h•Hybrid

About The Position

The Marketing Project Manager manages marketing and creative projects from intake and scoping through development, review, approval, production, deployment, and completion. The role serves as the day-to-day project management liaison between Marketing, Strategic Communication, and Creative, and helps coordinate priorities, workloads, deadlines, dependencies, and resources. The position is the operational owner of Marketing’s Asana project management system, maintaining project records and developing templates, workflows, dashboards, and reporting. It establishes consistent processes for intake, briefing, review, approval, closeout, file management, and archiving, and manages creative work through production and deployment. The role maintains records of marketing and advertising creative across paid and MBTA-owned channels, tracks campaign and placement details, and coordinates delivery of approved creative files with internal teams and external stakeholders. It also partners with the Senior Director of Marketing to improve processes, tools, roles, service standards, and governance for the MBTA’s marketing operating model.

Responsibilities

Manage marketing and creative projects from intake and scoping through development, review, approval, production, deployment, and completion.
Serve as the day-to-day project management liaison between Marketing, Strategic Communication, and Creative, including participating in Creative team daily meetings to review priorities, workloads, deadlines, and project status.
Facilitate prioritization of marketing and creative requests with the Senior Director of Marketing and Creative leadership, providing visibility into workload, deadlines, dependencies, and resource constraints.
Develop and maintain project schedules, milestones, deliverables, owners, and deadlines, and ensure stakeholders understand responsibilities and next steps.
Monitor concurrent projects; identify schedule risks, bottlenecks, resource conflicts, competing priorities, and overdue deliverables; and escalate issues as appropriate.
Own Marketing’s Asana project management system and ensure projects are accurately entered, assigned, categorized, scheduled, and maintained.
Develop and maintain Asana templates, workflows, dashboards, and reporting to provide visibility into active projects, workloads, deadlines, project volume, and completion.
Establish and maintain consistent project intake, briefing, review, approval, and closeout processes.
Manage the flow of creative work through development, internal review, stakeholder approval, production, trafficking, and deployment.
Establish and maintain standards for file naming, version control, final creative files, approvals, and archiving.
Maintain an organized and accessible archive of final marketing and communications assets and historical campaign materials.
Maintain records of marketing and advertising creative, including what materials run, where they run, and when across paid and MBTA-owned channels.
Track campaign flight dates, placements, channels, formats, creative versions, and other relevant deployment information.
Coordinate delivery and trafficking of approved creative files to internal teams, external agencies, vendors, media partners, and other stakeholders, confirming materials meet specifications and deadlines.
Coordinate with Marketing, Creative, Strategic Communications, and, as appropriate, Social Media/Digital Strategy, In-Station Communications/TNC, and Call Center teams to align messaging, creative, timing, and deployment across channels.
Partner with the Senior Director of Marketing to develop and refine processes, tools, roles, service standards, and governance supporting the MBTA’s marketing operating model.
Identify recurring workflow challenges and recommend process improvements that increase efficiency, accountability, transparency, and collaboration.
Respond to customer, vendor, and coworker inquiries professionally and in a timely manner.
Perform other duties and projects as assigned.