Marketing Project Manager
About The Position
The Marketing Project Manager manages medium-to-high-level marketing campaigns, using project management principles to guide campaigns toward defined objectives and goals. The role proactively identifies and mitigates development and execution risks, develops solutions, and communicates with internal and external stakeholders and suppliers about project status, resources, opportunities, and threats. The manager ensures projects meet objectives and are completed on time, within scope, and within budget. Campaigns support advertising, product packaging, store environments, the weekly ad, and special projects. The position leads annual and quarterly campaign planning for assigned lines of business and manages ad hoc requests and changes arising from shifts in business priorities. It also engages suppliers, including advertising and digital production agencies and print suppliers, to ensure project plans are followed and manages deliverables such as statements of work and requests for quotes. The role fosters trust, respect, and accountability among project teams through professional relationships and a thorough understanding of campaign strategy and the supported line of business. Associates may need to work nights, weekends, holidays, or extended hours when needed.
Requirements
- Bachelor’s degree in Business, Marketing, Advertising, Mass Communications, or equivalent experience.
- Two years of project management experience.
- Knowledge of stakeholder management, scope management, time management, communications management, and risk management.
- Ability and willingness to adjust one’s style or approach to different circumstances and work in ambiguous situations.
- Ability to set priorities, plan and coordinate work activities, schedule staff, and obtain and manage resources to accomplish objectives on time and within budget.
- Ability to manage time according to the priority of activities.
- Ability to plan and implement change management strategies to support smooth transitions and business needs.
- Attention to detail and ability to verify the accuracy and completeness of information in documents or on a computer.
- Ability to resolve problems, analyze information from multiple sources, determine root causes, find solutions, anticipate potential problems, and implement or modify preventive systems.
- Ability to understand the organization’s broader goals and how to achieve them.
- Ability to develop and maintain professional, trusting, positive, and productive relationships with associates, managers, customers, and vendors.
- Ability to persuade others and gain buy-in.
- Ability to develop mutually beneficial solutions with the company, vendors, suppliers, and other parties; collaborate on decisions; and influence decisions and tactics to benefit the company.
- Verbal and written communication skills.
- Basic knowledge of Microsoft Word, Excel, and PowerPoint.
- Must be available to work nights, weekends, holidays, or extended hours when needed.
Nice To Haves
- Master’s degree in Business Administration, Marketing, Advertising, Mass Communications, or equivalent experience.
- Four years of project management experience in marketing.
- Knowledge of Microsoft Teams, SharePoint, and Adobe Workfront.
- Knowledge of project management software.
Responsibilities
- Manage medium-to-high-level marketing campaigns supporting advertising, product packaging, store environment, the weekly ad, and special projects.
- Foster team dynamics based on trust, respect, and accountability through strong professional relationships and an understanding of campaign strategy and the supported line of business.
- Lead annual and quarterly planning of marketing campaigns and special projects for assigned lines of business.
- Manage ad hoc requests and changes to planned activities resulting from shifts in business priorities.
- Engage advertising agencies, digital production agencies, print suppliers, and other suppliers to ensure adherence to established project plans.
- Manage campaign deliverables, including statements of work and requests for quotes.
- Mitigate project development and execution risks, develop solutions, and communicate project status, resourcing, opportunities, and threats to stakeholders and suppliers.
- Ensure projects meet objectives and are completed on time, within scope, and within budget.
Benefits
- Year-end bonus equal to one month’s extra pay, prorated in the first year, for associates employed through the bonus check issue date.
- Employee stock ownership plan that contributes Publix stock to associates each year at no cost.
- Opportunity to purchase additional shares of privately held stock.
- 401(k) retirement savings plan.
- Group health, dental, and vision plans.
- Paid Time Off.
- Paid Parental Leave.
- Short- and long-term disability insurance.
- Tuition reimbursement.
- Free hot buffet-style lunches at facilities with a cafeteria.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
