Marketing Project Manager

Publix•Lakeland, FL

About The Position

The Marketing Project Manager manages medium-to-high-level marketing campaigns, applying project management principles to meet defined objectives and goals. The role proactively identifies and mitigates development and execution risks, develops solutions, and communicates with internal and external stakeholders and suppliers about project status, resources, opportunities, and threats. Projects are expected to meet objectives and be completed on time, within scope, and within budget. The position supports campaigns and special projects across advertising, product packaging, store environment, and the weekly ad. It leads annual and quarterly planning for assigned lines of business, handles ad hoc requests and changes driven by shifting business priorities, fosters effective team dynamics, and engages suppliers to ensure plans are followed. Supplier-related work includes managing deliverables such as statements of work and requests for quotes.

Requirements

  • Bachelor’s degree in Business, Marketing, Advertising, Mass Communications, or equivalent experience.
  • Two years of project management experience.
  • Project management knowledge covering stakeholder management, scope management, time management, communications management, and risk management.
  • Ability and willingness to adapt one's style or approach to differing circumstances and work in ambiguous situations.
  • Ability to set priorities, plan and coordinate work, schedule staff, and obtain and manage resources to meet objectives on time and within budget.
  • Ability to manage time according to activity priorities.
  • Ability to plan and implement effective change-management strategies to support business needs.
  • Attention to detail and ability to verify the accuracy and completeness of information in documents or on a computer.
  • Problem-solving ability, including analyzing information from multiple sources, identifying root causes, finding solutions, anticipating problems, and preventing their recurrence.
  • Ability to understand the broader organizational context and direction.
  • Ability to develop and maintain professional, trusting, positive, and productive relationships with associates, managers, customers, and vendors.
  • Ability to persuade others, gain buy-in, develop mutually beneficial solutions, reach decisions collaboratively, and influence decisions and tactics to benefit the company.
  • Verbal and written communication skills.
  • Basic knowledge of Microsoft Word, Excel, and PowerPoint.
  • Must be available to work nights, weekends, holidays, or extended hours when needed.

Nice To Haves

  • Master’s degree in Business Administration, Marketing, Advertising, Mass Communications, or equivalent experience.
  • Four years of project management experience in marketing.
  • Knowledge of Microsoft Teams, SharePoint, and Adobe Workfront.
  • Knowledge of project management software.

Responsibilities

  • Manage medium-to-high-level marketing campaigns and special projects supporting advertising, product packaging, store environment, the weekly ad, and other initiatives.
  • Build effective team dynamics based on trust, respect, and accountability through strong professional relationships and an understanding of campaign strategy and the supported line of business.
  • Lead annual and quarterly planning of marketing campaigns and special projects for assigned lines of business.
  • Manage ad hoc requests and changes to planned activities in response to shifts in business priorities.
  • Engage advertising agencies, digital production agencies, print suppliers, and other suppliers to ensure adherence to established project plans.
  • Manage campaign deliverables, including statements of work and requests for quotes.
  • Communicate project status, resourcing, opportunities, and threats to internal and external stakeholders and suppliers.
  • Identify and mitigate project development and execution risks, and help ensure projects meet objectives on time, within scope, and within budget.
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