Project Manager, Growth Marketing

Staples•Framingham, MA

About The Position

Staples is seeking a Project Manager, Growth Marketing to support its B2B marketing team. The role coordinates the planning, setup, launch, execution, and optimization of digital marketing campaigns across paid social, display, video, audio, search, and programmatic channels. It manages project plans, timelines, deliverables, stakeholder communications, and campaign dependencies, while configuring campaign settings such as audience targeting, budgets, bidding strategies, tracking requirements, and creative rotations. The position monitors and analyzes campaign performance, identifies trends and optimization opportunities, and develops actionable recommendations to improve acquisition, engagement, conversion, and return on marketing investment. It creates campaign briefs, documentation, reporting dashboards, and status updates, and partners with Creative and cross-functional teams to improve messaging, measurement, and campaign execution. The role also supports marketing technology and audience integrations, budget pacing and forecasting, vendor coordination, process improvements, and awareness of digital marketing trends and best practices.

Requirements

Bachelor's degree in Marketing, Business, Communications, Economics, Analytics, Finance, Advertising, or equivalent work experience.
At least 2 years of professional experience in digital marketing, growth marketing, marketing analytics, campaign management, project management, business analytics, finance, economics, or a related field.
Experience analyzing data and producing actionable business recommendations.
Experience managing multiple projects, deadlines, and stakeholders simultaneously.
Advanced Microsoft Excel skills, including pivot tables, lookups, reporting, and data analysis.
Experience using reporting, analytics, or business intelligence tools.
Strong project management and organizational skills, with the ability to manage multiple timelines, priorities, and stakeholders.
Analytical mindset and ability to interpret performance data, identify trends, and develop business-focused recommendations.
Clear written and verbal communication skills, including the ability to present insights to technical and non-technical audiences.
Collaborative approach and ability to build productive relationships across Marketing, Creative, Analytics, Technology, Finance, agencies, and vendors.
Curiosity, ownership, adaptability, and a proactive approach to solving problems and improving processes.

Nice To Haves

At least 2 years of paid media, growth marketing, or performance marketing experience.
Experience managing campaigns in Meta, LinkedIn, Google Ads, DV360, The Trade Desk, or similar advertising platforms.
Experience using Adobe Analytics, Tableau, Google Analytics, or a similar marketing analytics platform.
Experience with audience management, marketing technology integrations, attribution, or campaign tracking methodologies.
Knowledge of test-and-learn methodologies, A/B testing, and marketing optimization strategies.
Experience working in a B2B marketing environment.
Demonstrated ability to translate complex performance data into clear, business-focused recommendations.

Responsibilities

Coordinate the planning, setup, launch, and execution of digital marketing campaigns across paid social, display, video, audio, search, and programmatic channels.
Manage project plans, timelines, deliverables, stakeholder communications, and campaign dependencies to keep initiatives on schedule.
Configure and maintain audience targeting, budgets, bidding strategies, tracking requirements, creative rotations, and campaign settings.
Monitor campaign performance and identify opportunities to improve acquisition, engagement, conversion, and return on marketing investment.
Analyze campaign results, identify trends, and develop actionable recommendations to strengthen future performance.
Create campaign briefs, project documentation, reporting dashboards, and status updates for marketing leaders and business partners.
Partner with Creative to evaluate messaging and creative performance and improve customer engagement.
Support marketing technology, audience integrations, data feeds, attribution models, and campaign measurement initiatives.
Coordinate with internal teams, agencies, vendors, and technology partners to resolve issues and remove execution roadblocks.
Support budget pacing, spend tracking, forecasting, and investment allocation across marketing channels.
Identify process improvements that increase campaign efficiency, reporting accuracy, and operational effectiveness.
Stay current on digital marketing trends, technologies, channel capabilities, and best practices.