Marketing Project Manager

Empire Southwest•Mesa, AZ

10d•$80,584 - $115,000•Hybrid

About The Position

The Marketing Project Manager works with line-of-business leadership to create marketing plans that support business goals. The role applies market assessment, competitive positioning, customer understanding, and planning to develop comprehensive marketing plans, then manages projects from inception to completion on time and within budget by coordinating priorities, people, and resources. The position develops and executes customer-segment-specific marketing campaigns, manages project operations and timelines, supports sales teams with appropriate marketing materials, oversees tactical budgets, and evaluates campaign performance. It also coordinates customer and employee events, website content, market research, vendor relationships, and brand compliance. The role maintains the project management system and may provide graphic design and general administrative support to the Marketing Department. The job is based in an office, with potential for hybrid work. The schedule is to be provided by the leader. Occasional evening and weekend work and overnight travel may be needed. The work environment is typically an office with moderate noise.

Requirements

Four-year degree in Marketing, Business Development, Media Communications, e-commerce, or a similar discipline.
Minimum of 4 years of relevant marketing experience; industry experience preferred.
Proven ability to manage marketing projects from inception to completion with measurable results.
Knowledge of marketing, project management, integrated marketing communications, direct marketing, advertising, copywriting, graphic design, online marketing, and branding.
Ability to effectively present information to top management.
Strong knowledge of Microsoft Office, including Outlook, Excel, PowerPoint, and Word.
Strong knowledge of Google Analytics.
Strong knowledge of WordPress or a similar website content management system.
Ability to develop campaign ideas that meet client goals and objectives.
Strong oral and written communication skills, interpersonal skills, and ability to work as a team player.
Self-starter with motivation to contribute and a positive attitude.
Strong organizational, project management, creative thinking, attention to detail, problem-solving, and internal communication skills.
Ability to adapt to the rapid pace and constant change of the industry and manage numerous projects simultaneously.
Ability to use data to report on campaign performance and recommend improvements.
Ability to keep current with industry trends, emerging platforms, marketing practices, new ideas, and technologies.
Ability to understand and consistently apply brand standards across channels.
Ability to meet applicable safety requirements and use required safety equipment.
Acceptable attendance in accordance with company standards and requirements.
Ability to communicate in English by speaking, reading, comprehending, and writing.
Ability to meet the described physical demands, including regular use of hands and speaking or hearing; frequent standing, walking, reaching, climbing or balancing, and stooping, kneeling, crouching, or crawling; occasional sitting; and lifting or moving up to 10 pounds regularly, 25 pounds frequently, and 50 pounds occasionally.
Close vision and hearing and speech adequate for telephone and in-person conversations; eyesight correctable to read computer printouts; manual dexterity for telephone and computer use, climbing stairs, and traversing the work area; and mental alertness sufficient to follow policies and procedures.

Nice To Haves

Google Analytics certification preferred.
Industry marketing experience preferred.
Experience with Wrike or a similar project management tool.
Experience defining and managing project scope and establishing metrics to measure performance.
Experience in creative and technical writing for marketing purposes.
Experience with InDesign, Photoshop, Flash, and Illustrator.

Responsibilities

Develop and execute marketing campaigns tailored to customer segments using appropriate channels, and establish metrics to demonstrate results.
Manage day-to-day project operations and communicate client needs to the internal marketing team.
Manage multiple projects, priorities, timelines, production issues, and resourcing needs.
Advise on applying marketing to the sales process and ensure sales teams have and use appropriate marketing materials.
Manage tactical budgets and provide periodic reports to management.
Analyze campaign results, identify trends or needed adjustments, and recommend changes.
Plan and execute customer appreciation events, trade shows, open houses, trade association events, and employee appreciation events with internal resources.
Work with internal teams and external vendors to develop and maintain website content, including updates to specials and promotions.
Research and communicate market conditions and business performance to identify opportunities for growth, diversification, or additional market focus.
Stay informed about market and industry trends, competitors, and marketing best practices relevant to supported business lines.
Apply brand requirements and compliance standards throughout business activities.
Promote ownership and personal accountability within the team.
Build and maintain relationships with partners and vendors, including advertising agencies, photographers, designers, and printers, to deliver projects on time and within budget.
Work safely and comply with applicable safety policies, company policies, procedures, and standards.
Maintain the project management system to update statuses and track deliverables and deadlines.
Provide backup support for general Marketing Department administrative functions.
Perform graphic design for print and online advertisements, sales collateral, and other communications as needed.
Work occasional evenings, weekends, and overnight travel as needed.
Perform other duties as assigned by the supervisor and promote corporate values.