Marketing Project Manager

SpartanNash • Grand Rapids, MI

6d • Onsite

About The Position

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that distributes grocery and household goods to locations in all 50 states. The Marketing Project Manager plans, executes, and monetizes retail events across all banners to drive shopper engagement in the communities SpartanNash serves. The role manages store openings, promotional events, and seasonal activations, ensuring delivery on time and according to brand expectations.

The position develops and manages event calendars, oversees event logistics, builds community relationships, and supports local engagement through partnerships and programming. It measures campaign performance with Insights & Analytics and uses findings to improve future initiatives. The role also leads end-to-end marketing campaign and project execution, coordinating across teams to keep stakeholders aligned and deliver work on time, within scope, and in line with business goals. The position is based at 850 76th Street S.W., Byron Center, Michigan 49315, and may require travel up to 10% depending on department and customer needs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related area; equivalent combinations of education and experience will be considered.
• 2–4+ years of experience managing marketing or retail projects or campaigns.
• At least 3 years of job experience in Marketing, Communications, Business Administration, or a related area.
• Experience with marketing software and tools.
• Strong written and verbal communication skills.
• Ability to manage the conceptualization of marketing initiatives by tracking milestones and overseeing budgets and workflows from start to finish.
• Ability to analyze event metrics and engagement data to understand what resonates with the community and refine initiatives accordingly.
• Attention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadline-driven timelines.
• Proficient computer skills, including Microsoft Office (Word and Excel).
• Ability to travel up to 10% based on department and customer needs.
• May be required to lift and/or move 20 pounds.
• Frequently required to sit, stand, and walk.

Responsibilities

• Develop and manage comprehensive event calendars for retail banners and independent stores, including grand openings, promotional campaigns, and seasonal activations.
• Oversee event details, including signage, staffing, vendors, product assortment, and promotional offers.
• Build or strengthen relationships with local organizations, nonprofits, chambers of commerce, and community groups to increase brand visibility and presence.
• Represent the brand in local communities and identify opportunities for stores to participate in events aligned with each banner and brand’s purpose.
• Establish community engagement strategies through partnerships, sponsorships, volunteer activations, sports marketing, and hyper-local programming.
• Partner with Insights & Analytics to measure campaign success and track key performance indicators from start to finish.
• Use insights to inform future campaign decisions and planning with the Banners team.
• Develop new community engagement approaches, pilot improvements, and adopt best practices across banners.
• Partner with the Banners team to ensure consistent brand representation through promotional campaigns, events, and seasonal activations.
• Drive retail execution at store level for grand openings, promotional campaigns, events, and seasonal activations, providing support, resources when applicable, and guidance on brand expectations.
• Lead end-to-end execution of marketing campaigns, promotions, seasonal activations, and events by developing project plans, defining milestones, and coordinating cross-functional deliverables.
• Serve as primary project manager for assigned campaigns, keeping stakeholders aligned, informed, and accountable to timelines and objectives.
• Manage schedules, workflows, and communications; identify risks, resolve roadblocks, and keep initiatives on track from concept through execution.
• Coordinate with Banner Marketing, Creative, Merchandising, Operations, Digital, and other partners to deliver campaigns on time, within scope, and aligned with business goals.
• Facilitate project status meetings, provide progress updates, and maintain visibility of milestones, dependencies, and action items.
• Ensure campaign assets, promotional messaging, and execution plans are reviewed, approved, and delivered according to established processes and timelines.
• Take on additional responsibilities as assigned or as business needs evolve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level