Marketing Program Manager

Peterson Tractor Company•San Leandro, CA

1d•$95,000 - $115,000•Onsite

About The Position

Peterson Cat is seeking a Marketing Program Manager based at its San Leandro, California location. The role serves as a strategic marketing partner for assigned internal business units and departments. It develops and executes marketing plans, manages promotional programs, and aligns marketing investments with business objectives and market opportunities. The position uses market intelligence, performance analytics, and emerging technologies to drive sales growth, support new product introductions, improve customer engagement, and enhance marketing effectiveness. The Marketing Program Manager collaborates with marketing leadership and operating managers, oversees annual plans and budgets, monitors performance, and provides executive-level reporting and data-driven recommendations. The role also leads promotional and media activities, market research, product and business introductions, and continuous improvement initiatives. Travel away from the base location may be required up to 25% of the time.

Requirements

Bachelor's degree from a fully accredited college in Business Administration, Marketing, or another closely related field, and at least four years of directly related marketing experience; or an equivalent combination of education and work experience.
Valid driver's license and satisfactory driving record must be maintained.

Nice To Haves

Marketing experience in a heavy industrial environment.

Responsibilities

Collaborate with the Director of Marketing and Corporate Marketing Manager to develop marketing strategies, identify opportunities, and solve business challenges.
Execute marketing plans and initiatives to drive sales performance and align with organizational priorities.
Collaborate with operating managers to develop and oversee annual marketing plans, budgets, and major marketing investments, considering market, customer, and competitive analysis.
Develop and monitor marketing performance metrics and dashboards.
Produce executive-level business reporting and provide data-driven marketing recommendations.
Drive continuous improvement of marketing plans, processes, and initiatives.
Identify opportunities for artificial intelligence adoption and automation, and evaluate emerging marketing technologies, trends, and best practices for potential implementation.
Develop and implement promotional and media plans, including direct mailings, advertising, web marketing, digital marketing channels, trade shows, and customer events.
Lead new product and new business introduction activities.
Conduct market research to identify trends and competitive developments in relevant market segments.
Attend trade shows and customer events, and travel to job sites and branch stores as necessary.
Maintain punctual, regular, and predictable attendance.
Travel away from the base location up to 25% of the time to attend meetings, trade shows, and customer events.