Marketing Program Manager

Kinecta Federal Credit Union•El Segundo, CA

4d•$93,200 - $116,500•Hybrid

About The Position

This position provides independent marketing program management of high-visibility initiatives. This position will provide marketing leadership for Kinecta product and segment teams ensuring all elements of integrated programs are in alignment with the corporate objectives for Kinecta.

Requirements

Team player with exceptional problem-solving skills, quality control mindset, attention to detail, and ability to optimize return on marketing investments (ROMI).
Requires little oversight to identify steps to accomplish tasks and is accountable for meeting deadlines without intervention.
Successfully manages multiple complex programs simultaneously.
Strong computer skills including Microsoft Office suite (Word, Excel, PowerPoint) and Adobe Acrobat.
Proven project management skills from ideation through execution and measurement.
Comfortable with general data analysis and reporting for his/her marketing programs. Able to spot errors and trends in data. Makes recommendations to improve future results.
Has financial product knowledge, including but not limited to deposit, credit, and mortgage products.
Working knowledge of Customer Relationship Management (CRM) tools and email marketing programs.
Technology adopter with willingness to learn new software as circumstances require.
Strong communications skills to confidently present to all levels of the Kinecta organization, including upper management.
Responsible for developing and maintaining strong vendor relationships, including negotiating terms on behalf of Kinecta.
Strong copywriting and proofreading abilities following Associated Press (AP) writing guidelines.
Bachelor’s degree in Marketing, Communications, Advertising, Digital Engagement, Business, Journalism, or related field.
10+ years of experience in integrated marketing program planning and execution, preferably in the financial services industry.
Proven track record of independent thought, executional success, and revenue generation.
One year of relevant professional-level work experience may be substituted for one year of required education.

Responsibilities

Takes the lead with assigned product and segment groups regarding sophisticated marketing programs developing goals and executing strategies to achieve them.
Acts as Marketing’s subject matter expert for the products he/she supports. This entails a deep understanding of the features, functions, and benefits of the products presented by the business unit he/she supports.
Monitors industry trends, including researching competitor practices and staying abreast of market conditions.
Builds rapport and relationships with key line of business stakeholders as primary point of contact between product owners and the Marketing team.
Actively participates in business unit and/or finance led meetings as appropriate.
Conducts regular marketing meetings with Kinecta business partners.
Develops, ideas and executes integrated multi-channel marketing programs (including post-campaign analysis) to achieve the strategic goals of products, segments, and Kinecta.
Ability to write benefit-driven messaging that resonates with intended audiences.
Manages incoming requests and projects from a variety of sources. Aligns requests with marketing priorities, identifies necessary resources, tracks asset progress in ticketing system, and makes appropriate updates to the marketing calendar.
Seeks and documents compliance approval on marketing materials and list criteria.
Provides marketing and team support including invoicing, contract renewal dates/reviews, reporting, and general competitive positioning.
Advises all departments and vendors regarding the proper display of Kinecta name, logo, and brand guidelines.
Assists Marketing team with various projects as required.