Marketing Program Manager
About The Position
Repligen is building a best-in-class in-house marketing agency to accelerate the speed, creativity, and performance of global marketing execution. The Marketing Program Design Specialist is a highly execution-focused, creative, and AI-enabled marketer responsible for bringing integrated campaigns to life across channels. The Marketing Program Manager, role translates strategic marketing direction into compelling campaign assets, digital experiences, and tactical deliverables that drive engagement, pipeline, and revenue. This individual operates at the intersection of creative design, campaign execution, and AI-powered productivity, delivering high-quality output at scale within a fast-paced, matrixed environment.
Requirements
- Bachelor’s degree in Marketing, Design, Communications, or related field
- 5+ years of experience in marketing execution, campaign management, or creative marketing roles
- Proven track record of executing multi-channel marketing campaigns
- Experience working in a fast-paced, matrixed organization
- Proficiency in marketing automation and digital campaign tools
- Strong skills in creative tools (e.g., Adobe Creative Suite, Canva, Figma or similar)
- Experience using AI-powered marketing tools (e.g., generative AI for content/design, campaign optimization tools)
- Solid understanding of digital marketing channels, UX, and content strategy
- Strong PowerPoint and visual storytelling capabilities
Nice To Haves
- Life sciences, biotechnology, or B2B industry experience preferred
Responsibilities
- Execute integrated, omni-channel marketing campaigns across digital, web, email, social, and print
- Translate campaign briefs into high-impact deliverables that align with strategic objectives and brand standards
- Own day-to-day campaign build and deployment, ensuring speed, quality, and consistency
- Partner closely with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs
- Develop visually compelling and engaging marketing assets (presentations, digital content, infographics, video concepts)
- Apply strong design thinking to elevate storytelling and user experience across touchpoints
- Collaborate with technical writers and subject matter experts to translate complex scientific concepts into accessible, customer-centric content
- Ensure brand consistency and high creative standards across all deliverables
- Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
- Use AI to rapidly develop drafts, variations, and personalized content at scale
- Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
- Partner with leadership to test and adopt emerging AI tools that enhance marketing performance
- Manage multiple concurrent projects and campaign deliverables with strong attention to timelines and detail
- Coordinate cross-functional inputs and approvals to ensure on-time execution
- Maintain clear visibility into project status, risks, and dependencies
- Follow established workflows while proactively identifying opportunities to improve processes
- Build and deploy campaigns within marketing automation and digital platforms
- Support optimization of campaign workflows and asset management processes
- Ensure accuracy and quality in campaign setup, segmentation, and execution
- Contribute to scalable campaign templates and repeatable execution models
- Monitor campaign performance metrics and engagement data
- Use insights to optimize creative, messaging, and channel performance
- Support A/B testing and iterative campaign improvements
- Apply a data-driven mindset to continuously improve results
Benefits
- paid time off
- health/dental/vision
- retirement benefits
- flexible spending accounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
