Marketing & Private Event Sales Manager | Siegel Center

Legends Global•Stuart, VA

10d•Onsite

About The Position

The Marketing & Private Event Sales Manager drives revenue growth for VCU’s Siegel Center through multi-channel marketing campaigns and private-event business development. As the primary on-site marketing and sales representative, the Manager promotes concerts, family shows, sporting events, and other venue programming while developing and converting private-event business to increase facility utilization and revenue. The role works with the General Manager, Director of Booking, VCU stakeholders, event promoters, Richmond-area partners, and the Legends Global Marketing Network. It reports directly to the venue General Manager while maintaining a strategic connection through the Legends Global Marketing Network. The Manager develops and measures marketing campaigns; executes promoter and touring-event marketing obligations; and supports advertising, public relations, and event-day media. The role manages private-event sales from initial inquiry through booking, develops venue and digital content, maintains website and social channels, grows consumer and private-event databases, and builds local partnerships. It tracks marketing performance and sales-pipeline metrics and reports results to the General Manager. The position includes supervisory responsibilities carried out in accordance with company policies and applicable laws.

Requirements

Bachelor’s degree or equivalent.
3–5 years of marketing and/or content-creation experience.
Proficiency in Adobe Creative Suite.
Strong communication and organizational skills.
Ability to manage multiple projects in a fast-paced environment.
Collaborative, detail-oriented, and adaptable.
Eagerness to embrace advancing marketing technology and AI.

Nice To Haves

Experience with live entertainment or sports.
Knowledge of the market.

Responsibilities

Create, implement, and measure omnichannel campaigns—including email, social media, paid media, and events—for venue programming.
Develop event-specific marketing plans with promoters, booking staff, and the Legends Global Marketing Network.
Execute contractual venue marketing obligations for promoters and touring events.
Place event advertising and assist with public relations and event-day media support.
Identify and pursue private-event opportunities, including corporate events, conferences, trade shows, meetings, graduations, recitals, cultural and community events, expos, and sporting events.
Manage the private-event sales cycle by responding to inquiries, conducting venue tours, delivering presentations, preparing proposals, and closing bookings.
Maintain accurate CRM records of leads, client communications, proposals, and sales activity.
Oversee content development for sales materials, venue presentations, the website, and digital platforms.
Manage and create venue social-media content and maintain website content, event listings, and private-event information.
Support paid digital advertising and audience-targeting campaigns; maintain organized content and asset libraries.
Develop strategies to grow consumer and private-event databases and implement customer acquisition and retention initiatives.
Build and maintain relationships with local businesses, tourism organizations, chambers, community organizations, media outlets, and other referral or venue partners.
Identify grassroots marketing and community-engagement opportunities.
Track ticket-sales performance, digital engagement, database growth, private-event leads, proposal activity, conversion rates, and revenue.
Track the source and disposition of private-event opportunities and provide regular marketing and pipeline reports to the General Manager.
Use results and KPIs to recommend future marketing and business-development strategies.
Carry out supervisory responsibilities in accordance with company policies and applicable laws.