Marketing & Private Event Sales Manager | Siegel Center

ASM Global•Richmond, VA

11d•$60,000 - $70,000•Onsite

About The Position

The Marketing & Private Event Sales Manager drives revenue growth for VCU's Siegel Center by organizing and executing multi-channel marketing campaigns and developing private-event business. As the primary on-site marketing and sales representative, the Manager promotes concerts, family shows, sporting events, and other venue programming while generating and converting private-event opportunities to expand facility use and revenue. The role works with the General Manager, Director of Booking, VCU stakeholders, promoters, Richmond-area partners, and the Legends Global Marketing Network to increase venue awareness and attendance and leverage venue-owned assets. It reports directly to the venue General Manager while maintaining a strategic connection through the Legends Global Marketing Network. The position also has supervisory responsibilities carried out in accordance with company policies and applicable laws.

Requirements

Bachelor’s degree or equivalent.
3–5 years of marketing and/or content creation experience.
Proficiency in Adobe Creative Suite.
Strong communication and organizational skills.
Ability to manage multiple projects in a fast-paced environment.
Collaborative, detail-oriented, and adaptable.
Ability to perform the essential functions of the job, with reasonable accommodation where applicable.

Nice To Haves

Experience with live entertainment or sports.
Knowledge of the market.

Responsibilities

Create, implement, and measure omnichannel marketing campaigns, including email, social, paid media, and events, for venue programming.
Develop event-specific marketing plans and collaborate with promoters, booking staff, and the Legends Global Marketing Network to maximize event performance.
Execute contractual venue marketing obligations for promoters and touring events.
Place advertising and assist with public relations activities and event-day media support.
Identify and pursue private-event opportunities, including corporate events, conferences, trade shows, meetings, graduations, recitals, cultural and community events, expos, and sporting events.
Manage the full private-event sales cycle, including responding to inquiries, conducting venue tours, delivering presentations, preparing proposals, and closing bookings.
Maintain accurate CRM records of leads, client communications, proposals, and sales activity.
Oversee development of content for sales materials, venue presentations, the website, and digital platforms.
Manage and create content for venue social-media platforms and maintain website content, event listings, and private-event information.
Support paid digital advertising and audience-targeting campaigns and maintain organized content and asset libraries.
Develop strategies to grow consumer and private-event databases and implement customer acquisition and retention initiatives.
Build and maintain relationships with local businesses, tourism organizations, chambers, community organizations, media outlets, and other stakeholders who may generate referrals or partnerships.
Identify grassroots marketing and community engagement opportunities.
Track ticket-sales performance, digital engagement, database growth, private-event leads, proposal activity, conversion rates, and revenue generated.
Track the source and disposition of private-event opportunities and provide regular marketing and pipeline reports to the General Manager.
Use results and KPIs to recommend future marketing and business-development strategies.
Carry out supervisory responsibilities in accordance with company policies and applicable laws.