Girls on the Run Georgia: Marketing & Outreach Manager

Girls on the Run•Atlanta, GA

6d•Hybrid

About The Position

The Marketing & Outreach Manager drives awareness of and engagement with Girls on the Run throughout the community, supports the organization’s development efforts, and strengthens community partnerships through strategic marketing, communications, social media, and community outreach. The role leads communications strategy and marketing activities across multiple teams, recruits sites, coaches, participants, and volunteers, and supports fundraising campaigns, events, and 5K celebrations. It also manages the organization’s marketing platforms, website, social media, content, communications database, and visual asset library; measures campaign results; and identifies opportunities to position the organization before influential audiences. The Manager serves as the organization’s liaison to the Young Professionals Board, identifies and manages community outreach events, and leads ambassadors and volunteers representing Girls on the Run. The position reports to the Executive Director and is a full-time, Monday–Friday hybrid role based in the Greater Atlanta area, with occasional weeknights and weekends.

Requirements

Passion for girls’ empowerment, youth development, and the Girls on the Run mission.
3–5 years of experience in marketing and communications.
Strong organizational, project management, and time-management skills.
A positive, proactive, can-do approach.
Experience leading and managing email, social media, and/or paid advertising campaigns.
Excellent writing, grammar, proofreading, and editorial skills, including the ability to formulate compelling messages and storytelling and use analytic tools to assess engagement.
Proficiency with Facebook, Instagram, X (Twitter), and LinkedIn, and with social media scheduling and analytics tools such as Facebook Creator Studio, Hootsuite, or Sprout Social.
Graphic design experience with Adobe Creative Suite and/or Canva.
Strong communication and interpersonal skills, including comfort with public speaking.
Ability to work independently and as part of a collaborative team.
Availability on weeknights and weekends as needed.
Ability to lift up to 25 lbs.
Community outreach experience.
Energy and enthusiasm for sharing the mission with community members.
Curiosity and desire to learn communications and marketing trends.

Nice To Haves

Experience working with volunteers.
Nonprofit experience.
Spanish writing skills.

Responsibilities

Lead the development and execution of a comprehensive communications strategy and editorial calendar serving Programs, Operations, Development, and other teams.
Recruit sites, volunteer coaches, and participants to support fall and spring program goals.
Recruit community volunteers for outreach and program-related activities.
Build awareness and drive revenue for 5K celebrations, fundraising campaigns, and events.
Support constituent segmentation, acquisition, cultivation, and stewardship.
Lead and manage marketing platforms for communications and storytelling.
Coordinate email messaging to program stakeholders, donors, and coaches.
Design and distribute physical and digital marketing assets, communications, and monthly e-newsletters in English and Spanish.
Develop the organization’s social media strategy, including engaging organic and paid content and social listening.
Manage organization websites and update and audit web content.
Implement corporate and partner marketing benefits in collaboration with Development and 5K event staff.
Write, review, and edit strategic external marketing content, including print and digital materials, promotional collateral, the annual impact report, and media relations materials.
Maintain consistent messaging, voice, and visual identity across communications.
Use current and emerging marketing trends, including promotional items, video, media, and grassroots events, to attract new stakeholders.
Update and maintain a comprehensive communications database of volunteers, donors, prospects, alumni, event attendees, and participant families.
Seek thought leadership opportunities, including speaking engagements, quotes, opinion pieces, and media appearances.
Measure and analyze marketing campaign and promotion results, then refine approaches to achieve targets and goals.
Maintain a categorized and consistently named database of visuals and photography so staff can find and use assets.
Serve as the organization’s liaison and point of contact to the Young Professionals Board.
Identify and manage community outreach events to raise awareness, recruit coaches and volunteers, and support community partnerships.
Lead and manage ambassadors and volunteers representing Girls on the Run at community outreach events.