Girls on the Run Hampton Roads: Marketing & Communications Manager

Girls on the Run•Virginia Beach, VA

3d•Hybrid

About The Position

Girls on the Run Hampton Roads (GOTRHR) is a nonprofit organization that uses an experience-based curriculum incorporating running to help girls develop confidence, emotional and physical health, and healthy decision-making. Its after-school teams meet in schools and community centers and are led by certified volunteer coaches. GOTRHR aims to serve 2,000 girls annually across 15 Hampton Roads cities and counties and works to make its programming inclusive and accessible. The Marketing & Communications Manager oversees marketing for the after-school program and supports fundraising with collateral and messaging. The position collaborates with Program Directors and the Advancement team and reports directly to the Executive Director. It requires recruiting and promotional skills for varied audiences, strong interpersonal and public-speaking abilities, organization, initiative, creativity, and flexibility. The role promotes program enrollment, coach and site recruitment, summer camps, fundraising and special events, sponsor and partner commitments, the GOTRHR mission, and the organization’s 5K. It also manages relevant communications calendars, CRM data, and marketing and promotion budgets. This is a full-time hybrid position: remote work three days per week and in-office work at Batten University two days per week. The ideal candidate is local and able to provide hands-on operational leadership and support. The role involves frequent local travel, with mileage reimbursed, and frequent in-person meetings and events. Compensation is $45,000–$50,000 annually, or $22 per hour with $33 per hour overtime. Benefits include tuition remission after three months for full-time employees in Batten University online graduate degree programs, paid dining hall meals while working on campus, life insurance and a subsidized medical plan after three months, self-paid dental insurance, IRA contribution matching up to 3% after 12 months, monthly cell-phone reimbursement, paid professional development, free access to the Batten University fitness center, 27 paid holidays per calendar year, and monthly accrual of 8 hours of PTO for full-time employees.

Requirements

Demonstrated relevant experience in a nonprofit or educational organization.
A BA/BS in a related field or passion for the mission with comparable work experience.
Strong technological proficiency and ability to navigate web-based software.
Strong communication skills in person, by phone, and in writing for a variety of audiences.
Ability to communicate effectively about issues pertaining to adolescent development.
Occasional availability on evenings and weekends for important outreach events.
Ability to adapt in a fast-paced environment and manage multiple priorities and decisions.
Ability to lift 25 pounds or more and work outside in extreme temperatures.
Access to off-site high-speed internet and reliable transportation.

Nice To Haves

Familiarity with education and youth development communities.
Locally based to provide hands-on leadership and support to operations.

Responsibilities

Develop and follow a communications calendar for print, digital, and social media that supports enrollment and fundraising goals.
Collaborate with program staff to promote coach, site, and girl recruitment through fliers, yard signs, social media, public service announcements, and email blasts.
Collaborate with Advancement staff to fulfill sponsor and community partner obligations, including social media mentions, press releases, and logo placement on banners, fliers, and T-shirts.
Collaborate with development staff to promote fundraising and special events through social media, print collateral, and email blasts.
Collaborate with program staff to promote summer camp enrollment through social media, yard signs, fliers, and email blasts.
Create and post soft-touch social media content promoting the GOTRHR mission during the off-season.
Manage 5K messaging, maps, and graphics.
Manage 5K registration inquiries and bib and T-shirt orders and distribution.
Use Pinwheel CRM software to collect data and track girls served, retention, and revenue.
Manage marketing and promotion line-item budgets.

Benefits

Tuition remission after three months for full-time employees in Batten University online graduate degree programs.
Paid dining hall meals while working on campus.
GOTRHR-paid life insurance after three months.
GOTRHR-subsidized medical plan after three months.
Self-paid dental insurance.
IRA contribution matching up to 3% after 12 months.
Monthly cell-phone reimbursement.
Paid professional development.
Free access to the Batten University fitness center.
27 paid school, national, and GOTRHR holidays each calendar year.
8 hours of PTO accrual monthly for full-time employees.
Reimbursed mileage for frequent local travel.