Marketing Operations Senior Specialist

The Marketing Operations Senior Specialist at Memora Health will play a critical role in maximizing the effectiveness of the company's Go-to-Market function through the development of analytics, systems, processes, and automation. This role requires someone who thrives in a fast-paced and high-growth environment, is highly analytical, and can use data to identify opportunities for scalability and improvement. The ideal candidate will work independently and cross-functionally with various teams to enhance go-to-market strategies and customer lifecycle management. The primary responsibilities include owning the marketing tech stack, building and maintaining reports and dashboards, troubleshooting workflows and data issues, and optimizing lead flow. This position offers the opportunity to make a significant impact on healthcare delivery and work on the challenges of scaling a high-growth startup.

• Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities
• Build and maintain accurate reports and dashboards on marketing performance and make recommendations on areas for optimization and improve performance benchmarks
• Work with the marketing team to build marketing analytics reporting and develop insights in Salesforce to make recommendations on areas for optimization and improve performance benchmarks
• Troubleshoot and QA workflows, data issues, marketing data hygiene, and other essential marketing ops functions
• Work with marketing to build campaigns and email marketing flows in Pardot, ensuring tracking and attribution is properly working
• Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, and MQL conversion into sales stages
• Enrich, manage, and segment the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness within target accounts
• Operationalize Memora's campaign calendar and support strategic planning to ensure database segmentation is maximized and targeted effectively
• Document best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology

• 4+ years of high growth B2B marketing operations experience
• 2+ years of experience using Salesforce in conjunction with a marketing automation platform (ie. Pardot, Marketo, Hubspot)
• Expertise in gathering, understanding, and analyzing data - and optimizing for results
• Subject matter expertise with tools for email marketing, web optimization metrics, event marketing, lead routing, revenue attribution, and analytics
• Experience building and maintaining reports and dashboards and communicating that data
• Strong communication skills with the ability to present to senior executives
• Strong initiative and high attention to detail and quality
• Thrives in a fast-paced, high-growth environment
• Has a strong desire to experiment through data-backed tests
• BA or BS degree
• 2+ years of experience using Pardot for marketing automation (Bonus)
• Deep hands-on experience with CRM database segmentation, lead scoring, and content analytics (Bonus)
• Experience building comprehensive Top of Funnel growth strategies with Sales and/or Revenue Operations (Bonus)
• Hands-on experience using Outreach.io (Bonus)
• Hands-on experience leveraging ZoomInfo or a similar third-party data platform (Bonus)
• Expertise with Google Analytics, WebFlow, and other common marketing tools (Bonus)
• Advanced degree (MBA or MSBA strongly preferred) (Bonus)

• Competitive salary and equity compensation
• Health, dental, and vision coverage
• Flexible work hours
• Paid maternity/paternity leave
• Bi-annual retreats
• Macbook provided
• 401(k) plan
• Opportunity to work on a rapidly scaling care delivery platform
• Highly collaborative environment
• Work alongside world-class clinical, operational, and technical teams
• Shape how leading health systems and plans think about modernizing care delivery
• Improve the way care is delivered for hundreds of thousands of patients
• Gain deep expertise about healthcare transformation
• Direct customer exposure with innovative health systems and plans
• Ownership over your success and ability to significantly impact company growth
• Standard pay range with regular assessments for pay equity
• Opportunity for revenue- or utilization-based sales incentives (depending on role)
• Remote work option (U.S. only)
• Opportunity to work with leading healthcare organizations
• Opportunity to make a significant impact on healthcare delivery.