Marketing Operations Manager

Iru•Miami, FL

1d•Hybrid

About The Position

Iru is hiring a Marketing Operations Manager to build and maintain the AI-powered systems, data, and infrastructure behind its marketing engine. The role owns the website, HubSpot, campaign, and data infrastructure, ensuring information flows reliably from first touch through closed revenue and that campaign tracking and attribution are accurate. It also builds AI workflows and agents to reduce repetitive marketing work and improve team effectiveness. The position sits between Marketing and GTM Operations and reports to the Manager, GTM Operations. The successful candidate will design scalable infrastructure for a multi-product company, maintain the broader martech stack and integrations, make marketing data trustworthy and AI-ready, and partner with GTM Operations and GTM Engineering to keep systems consistent and documented.

Requirements

At least 5 years of experience in Marketing Operations, ideally at a multi-product B2B SaaS company.
Hands-on experience building and running AI-powered workflows or agents in production, using tools such as Claude, OpenAI, Clay, n8n, or HubSpot AI features.
Deep hands-on HubSpot expertise, including workflows, scoring, lifecycle management, custom objects, and data models.
A track record designing and maintaining marketing and GTM systems, including website, CRM, and campaign infrastructure and their connections.
Strong SQL skills and comfort working with data models, CRM architecture, and warehouse data.
Experience building dashboards and analysis in tools such as Hex, Looker, or Tableau.
Strong understanding of UTM governance, campaign tracking, attribution modeling, and funnel analytics.
Experience managing APIs, middleware tools, and data synchronization across GTM systems.
Close attention to detail and the ability to turn messy business needs into clean, scoped builds.

Nice To Haves

Experience integrating LLM APIs or MCP-connected tools into marketing workflows.
Experience with tag management such as Google Tag Manager, web analytics, and form-to-CRM data flows.
Hands-on experience with enrichment tools such as Clay, ZoomInfo, or Clearbit.
Experience supporting attribution and lifecycle models across multiple products or business lines.
Exposure to B2B security, IT, or infrastructure software companies.

Responsibilities

Own the architecture of the marketing systems, including the website, HubSpot, campaign infrastructure, and data infrastructure, and ensure they work together reliably.
Identify high-volume manual marketing work and replace it with AI agents and automations, such as lead research and enrichment, routing, list building, campaign QA, and reporting.
Build, monitor, and improve AI workflows, including fallback logic and performance tracking.
Map and maintain data flows across the GTM stack, from website and form capture through HubSpot, the data warehouse, and reporting.
Own website data capture, including forms, tracking, and tag management, ensuring visitor and conversion data is captured correctly and flows into HubSpot.
Set and enforce UTM and campaign tagging standards for accurate channel and campaign tracking and attribution.
Design, build, and maintain HubSpot workflows, lead and account scoring, lifecycle stages, lead routing, and custom objects and data models for a multi-product business.
Own MQL definitions, lifecycle stage progression, and lead handoffs to SDRs and Sales.
Manage the broader martech stack, including enrichment and AI tools, and own integrations between them.
Use SQL to query, model, and validate marketing data.
Build dashboards for attribution, campaign performance, and funnel conversion in Hex, Looker, and HubSpot.
Structure, clean, and document marketing data so that AI agents and analysts can trust it.
Work with GTM Operations and GTM Engineering to maintain data consistency across functions and document systems for the team.