Marketing Operations Manager

Orchid Security • Ny, NY

2d

About The Position

Orchid Security is an early-stage identity security company with 70 employees. The Marketing Operations Manager will be the sole owner of the marketing operations function, responsible for the marketing technology stack, lead lifecycle processes, campaign infrastructure, and marketing data. This is a hands-on, autonomous role reporting to the VP Marketing.

The role will own and optimize HubSpot, manage its integration with Salesforce, build campaign infrastructure, maintain marketing data and reporting, and evaluate the broader martech stack. The person will collaborate with demand generation on campaign execution and with sales on lead routing and handoff quality, while documenting processes and creating the operational foundation needed as the company scales.

Requirements

• At least 3 years of marketing operations experience.
• Deep, hands-on HubSpot expertise, including building and managing complex workflows.
• Strong working knowledge of Salesforce and the CRM side of the HubSpot–Salesforce relationship.
• Comfort with dashboards and building reports from scratch, using data to identify problems.
• Self-directed approach, with the ability to identify what needs fixing without being prompted.

Nice To Haves

• Marketing operations experience at a B2B SaaS or cybersecurity company.
• Experience managing multiple tools and integrations simultaneously, such as ZoomInfo, Clearbit, and intent data tools.

Responsibilities

• Own and optimize HubSpot, including workflows, automation, lead scoring, segmentation, list management, and reporting.
• Manage the HubSpot–Salesforce integration, ensuring clean lead handoff, accurate lifecycle stages, and reliable synchronization.
• Build and maintain campaign infrastructure, including landing pages, forms, UTM tracking, email sequences, and nurture programs.
• Own marketing data hygiene, attribution modeling, funnel reporting, and pipeline dashboards.
• Evaluate and manage the broader marketing technology stack, identify gaps, recommend tools, and own integrations.
• Collaborate with demand generation on campaign execution and with sales on lead routing and handoff quality.
• Document processes, build playbooks, and establish the operational foundation as the company scales.

Benefits

• Competitive compensation.
• Meaningful equity.
• Full flexibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed