Marketing Operations Manager

Orchid Security•New York, NY

About The Position

Orchid Security is an early-stage, fast-growing company with 70 people in the enterprise identity security market. The Marketing Operations Manager will be the sole owner of the marketing operations function, responsible for the marketing technology stack, lead lifecycle processes, campaign infrastructure, and the data used to guide decisions. The role is autonomous, fast-paced, and hands-on, and reports to the VP Marketing. The position owns and optimizes HubSpot, manages its integration with Salesforce, builds and maintains campaign infrastructure, and owns marketing data quality, attribution, funnel reporting, and pipeline dashboards. It also evaluates and manages the broader martech stack, collaborates with demand generation and sales, and documents processes and playbooks to establish an operational foundation for growth. Success means HubSpot is clean, documented, and trusted by sales; leads route and score accurately and transfer to Salesforce smoothly; marketing can measure pipeline contribution confidently; and campaigns launch on time with proper tracking. The role offers a greenfield opportunity in a lean team, with direct impact on pipeline and revenue.

Requirements

At least 3 years of marketing operations experience; B2B SaaS or cybersecurity experience is preferred.
Deep, hands-on HubSpot expertise, including building and managing complex workflows.
Strong working knowledge of Salesforce and the CRM side of the HubSpot–Salesforce relationship.
Data-oriented, comfortable using dashboards, able to build reports from scratch, and able to use data to identify problems.
Self-directed, with the ability to identify and address issues without being told what to fix.

Nice To Haves

Experience managing multiple tools and integrations simultaneously, such as ZoomInfo, Clearbit, or intent data.

Responsibilities

Own and optimize HubSpot, including workflows, automation, lead scoring, segmentation, list management, and reporting.
Manage the HubSpot–Salesforce integration, ensuring clean lead handoff, accurate lifecycle stages, and reliable synchronization.
Build and maintain campaign infrastructure, including landing pages, forms, UTM tracking, email sequences, and nurture programs.
Own the marketing data layer, including lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards.
Evaluate and manage the broader marketing technology stack, identify gaps, recommend tools, and own integrations.
Collaborate with demand generation on campaign execution and with sales on lead routing and handoff quality.
Document processes, build playbooks, and create the operational foundation as the company scales.