Marketing Operations Manager

Decagon•San Francisco, CA
•$155,000 - $185,000•Onsite

About The Position

Decagon is hiring a Marketing Operations Manager to support its Revenue Operations team. The role owns the evolution and operation of the marketing technology stack, including HubSpot and other GTM systems, and ensures that systems are integrated and used effectively. The manager will oversee lead identification, scoring, tracking, and attribution; analyze marketing channels and campaigns; and provide reliable reporting on funnel performance and pipeline. The role also establishes data governance and database health practices and works with GTM teams to improve lead handoffs and provide actionable sales insights. Decagon describes itself as an in-office company and a high-growth environment. Its Revenue Operations team partners with leadership across GTM strategy, operations, and analytics. The position calls for a hands-on, analytical operator who can design scalable workflows and integrations, document systems and processes, and work effectively amid ambiguity.

Requirements

  • At least 4 years of experience in Marketing Operations or Revenue Operations supporting a B2B sales-led company.
  • Hands-on experience administering HubSpot, Salesforce, Clay, and Default.
  • Deep expertise in lead routing, lead-to-account matching, and data orchestration workflows using workflow automation tools.
  • Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
  • Experience using AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data.
  • Strong analytical, system design, and documentation skills, with the ability to translate business needs into scalable technical workflows.
  • Direct communication and operational discipline to document work and bring others along through changes.
  • Comfort working with ambiguity in a high-growth environment and independently scoping problems.

Nice To Haves

  • Experience supporting multi-segment GTM motions, such as SMB and Enterprise or PLG and Sales-led.
  • Exposure to partner ecosystem tooling.

Responsibilities

  • Oversee the management and evolution of the marketing technology stack and ensure systems are integrated and used effectively to support GTM.
  • Manage and optimize HubSpot to identify, score, track, and attribute leads, ensuring accurate data capture and campaign reporting.
  • Analyze marketing channel and campaign performance to determine ROI and inform future resource allocation.
  • Own marketing performance reporting and build a clear, reliable view of funnel performance and pipeline.
  • Define and uphold data governance, segmentation, and database health across marketing systems.
  • Work with GTM teams to streamline lead handoffs and support sales teams with actionable insights and reports.
  • Design automated workflows, operational processes, and scalable cross-system integrations.
  • Use AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data.
  • Document systems and processes and communicate changes to colleagues.

Benefits

  • Medical, dental, and vision benefits for employees and their families.
  • Life insurance and disability benefits.
  • Retirement plan, such as a 401(k) or pension.
  • Parental leave.
  • Fertility and family-building benefits through Carrot.
  • Monthly stipend to support wellness, lifestyle, and work-life balance.
  • Daily lunches and snacks in the office.
  • Take-what-you-need vacation policy, subject to local requirements; UK employees receive 25 days of statutory leave.
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