Marketing Operations Manager

B-Stock•Boston, MA

7d•$100,000 - $140,000•Hybrid

About The Position

B-Stock is hiring a Marketing Operations Manager to serve as the operational and intelligence layer across the entire marketing team. This is an IC role reporting directly to the VP of Strategy, with visibility into every marketing function — content, demand generation, buyer marketing, and seller marketing. Keep the marketing machine running with rigor: editorial calendars, cross-functional workflows, Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting, and asset management. This includes identifying and implementing AI automation within the platforms you own — Braze and AirOps — to reduce manual lift over time.

Requirements

4+ years of experience in marketing operations, content operations, or a closely related function at a SaaS or marketplace company
Hands-on platform administration of a marketing automation or customer engagement platform — configuration, data integrity, integrations (Braze strongly preferred; Iterable, Klaviyo, or similar)
Hands-on CMS ownership — publishing, auditing, governance — including headless/developer-forward platforms
Working knowledge of SEO fundamentals, with familiarity in how AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are reshaping content discovery
Practical experience applying AI tools within marketing workflows
High ownership orientation — designs processes that scale without babysitting, spots gaps before they become problems, and translates operational complexity into plain-language recommendations for senior leadership

Nice To Haves

Direct experience with Braze and/or Payload CMS specifically
Experience with AirOps, Surfer SEO, Jasper, Writer, or similar AI-powered content platforms
Background in B2B marketplace, SaaS, or e-commerce environments
Experience evaluating and replacing agency relationships with in-house or AI-powered alternatives

Responsibilities

Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed
Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync
Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers
Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics
Own configuration and administration of AirOps to apply SEO/AEO/GEO standards across published content
Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live
Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals
Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks
Own Payload CMS backend administration — configuration, data integrity, page governance, freshness reviews, and the content asset library (tagging, organizing, archiving) — across bstock.com; day-to-day publishing sits with the content team
Monitor Core Web Vitals, crawl errors, broken links, and mobile usability; maintain a freshness standard (evergreen pages quarterly, high-traffic monthly) and deliver a regular health summary to marketing leadership
Own the publication SLA — time from content approved to content live — and hold the process accountable when pages sit in queue
Build and maintain the methodology for tracking B-Stock's share of voice in AI-generated search responses
Design, document, and enforce workflows across the marketing team — intake, approval, publishing, and reporting processes that scale without constant intervention
Run the master editorial calendar and ensure all functions are coordinated on timing, dependencies, and priorities
Serve as the connective tissue between marketing sub-functions and with sales, product, and customer success on shared programs
Flag redundancies and recommend consolidation across the marketing tech stack