Marketing Operations Manager

ProEdge Dental • Centennial, CO

12d • $105,000 - $130,000 • Hybrid

About The Position

ProEdge Dental Water Labs is hiring a Marketing Operations Manager to build and own the systems that manage the customer lifecycle from first marketing touch through reorder. The role will help dental practices keep up with compliance by delivering relevant education, reorder prompts, and testing reminders at the right time. It will also establish measurement that shows whether marketing activity is working and what it contributes to revenue.

This is a build role with no existing playbook to inherit. The Marketing Operations Manager will own HubSpot as the system of record, including lifecycle stage definitions, campaign architecture, journey tracking, and source attribution. The role will develop self-operating campaigns and pipeline-generation systems, establish measurable inbound demand, and create repeatable ways to generate revenue from existing customers, including dormant locations, platform users who do not purchase, account expansion, and cross-marketing opportunities.

The position reports to the Director of Marketing and works on a small marketing team alongside the Director of Education, Content & Creative Lead, and Product Marketing Manager. It also collaborates closely with Sales and Customer Success on lead quality, routing, and account expansion, and with the Head of Technology on integrations and platform architecture.

The role is hybrid, with three days a week in the Centennial office and remote work on Mondays and Fridays after onboarding. New team members are required to work fully onsite during onboarding.

Responsibilities

• Own HubSpot as the system of record by defining lifecycle stages, building customer journey tracking from first touch through expansion, and establishing campaign architecture.
• Build campaigns end to end, including workflows, landing page and form specifications, sequences, event and webinar flows, and handoffs to Sales.
• Add UTMs, conversion events, and source attribution during campaign development so campaigns can be measured from launch.
• Build the inbound marketing motion by designing funnels, defining conversion paths for content types, routing content across channels, and testing investment opportunities.
• Own lifecycle and expansion marketing, including nurture, interest-based routing, cross-product marketing, conversion of platform users who do not purchase, and activation of dormant locations within signed DSO agreements.
• Establish initial sales pipeline systems, including target lists, enrichment, outbound sequences, and lead scoring, with the intention of handing the motion to a dedicated ABM hire later.
• Run marketing experiments, evaluate results, discontinue ineffective efforts, document successful approaches, and report performance on a fixed cadence.
• Create measurable pipeline and identify specific activities that create value within six months.
• Develop an inbound motion that produces qualified, non-purchased demand within 12 months.
• Build systems that turn existing customers into revenue opportunities through digital products, dormant accounts, customer expansion, and cross-marketing within 12 months.
• Produce quarterly reporting and documentation on successful strategies and campaigns and where to pivot within nine months.
• Develop self-operating systems and pipeline-generation engines that allow the team to scale within 12 months.

Benefits

• Annual bonus review
• Employee medical, dental, and vision coverage, with spouse and dependent contributions
• 4% pre-tax employer 401(k) match
• Accrued paid time off earning up to four weeks annually
• One week of paid synchronized organizational rest at year-end
• Six additional paid holidays
• Employer-paid short-term and long-term disability insurance
• Paid life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed