Marketing Operations Manager

Meta•Menlo Park, CA

4d•$124,000 - $178,000

About The Position

The Business Marketing Group helps businesses grow by connecting them with customers on Facebook, Instagram, WhatsApp, and Messenger through solutions such as pages, advertising, and messaging. The Global Marketing Operations team executes hundreds of business marketing campaigns each year across an expanding set of digital marketing channels. The Marketing Operations Manager owns campaign execution and operational quality for an assigned business area, using AI as the primary tool for execution and building AI agents to automate campaign workflows. The role establishes execution standards and evaluation rubrics for agent-scale delivery, pilots new capabilities, and advises partners on feasibility and cost. It also translates execution learnings into platform requirements and raises team capability through documentation, enablement, and coaching.

Requirements

At least 6 years of experience in marketing operations, campaign management, or marketing automation.
Hands-on build experience in at least two digital marketing channels among email, paid social, in-product messaging, web, and SEM or display.
Expert-level depth in at least one execution or advertising platform, such as Salesforce Marketing Cloud, Marketo, HubSpot, or Adobe.
Demonstrated use of AI to produce real marketing work, with specific examples of automation and measured effects on time, cost, quality, or volume.
Hands-on experience building, configuring, and evaluating AI agents or LLM-based workflows, including prompt iteration and judgment about when outputs require human review.
Experience owning campaign execution at portfolio scale, including QA and trade-off decisions across competing requests.
Experience scaling impact beyond personal execution through adopted standards, requirements implemented by platform teams, and enablement that improves team capability.
Bachelor's degree or equivalent work experience in digital marketing.

Nice To Haves

Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience supporting B2B marketing efforts or high-volume audience segments at global scale.
Experience leading a workflow's transition from manual execution to automated or agentic execution.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and familiarity with emerging AI technologies.
Experience connecting AI tools to marketing systems through APIs, integrations, or agent tooling.
SQL fluency or comparable data skills sufficient to validate audiences and independently analyze campaign performance.
Comfort working in ambiguity and establishing standards where none exist.
Experience adhering to and implementing responsible, ethical AI practices, including risk assessment, bias mitigation, and quality and accuracy reviews.

Responsibilities

Own campaign execution and execution quality for an assigned business area, from brief through launch, across lifecycle, email, in-product messaging, web, and Meta ads.
Use AI as the primary tool for execution work, including build specifications, copy and asset variants, audience logic, and quality assurance.
Build, configure, and test AI agents that execute campaign workflows; own the area's automation roadmap and report results in turnaround time, cost, and error rate.
Pilot new delivery capabilities, define correct execution, and develop evaluation rubrics for agents.
Advise partners at the brief stage on execution feasibility and cost, and translate execution learnings into platform requirements.
Raise the team's AI capability through documentation, enablement, and coaching.
Continuously streamline execution processes, including working with XFNs if needed to automate handoffs.