Marketing Operations Manager

Twilio
•$106,320 - $156,300•Remote

About The Position

Twilio is hiring a Marketing Operations Manager to lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows. The role will evolve Twilio’s marketing and revenue operations infrastructure, address complex system-integration challenges at global scale, and use AI technologies to automate workflows and improve how the company connects with customers. The position is remote, though it is not eligible for hire in California, Connecticut, New Jersey, New York, Pennsylvania, or Washington. Occasional travel may be required for project or team meetings, and employees may be asked to attend in-person gatherings, off-sites, or customer meetings on an ad hoc basis. The role may be eligible for Twilio’s equity and corporate bonus plans. Applications are intended to be accepted until November 30, subject to change based on business needs.

Requirements

  • Bachelor’s degree in a related field.
  • At least 5 years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
  • At least 3 years of experience with CRM and marketing automation platforms such as Marketo and Salesforce.
  • Experience developing scalable programs and optimizing workflows in event and webinar platforms such as CVENT and BigMarker.
  • Demonstrated experience integrating AI into scalable marketing operations workflows and streamlining core processes.
  • Strong analytical and problem-solving skills, including using campaign data to identify issues.
  • Clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment.

Nice To Haves

  • Experience in a fast-paced, remote-first global environment.
  • Hands-on experience with Customer Data Platforms such as Twilio Segment and conversational marketing tools such as Qualified or Drift.
  • Marketo certifications, such as Adobe Certified Professional, or Salesforce certifications, such as Administrator.
  • Interest in exploring emerging technologies and applying them to business challenges.

Responsibilities

  • Manage Qualified live chat routing workflows, lead distribution rules, and ongoing user-experience enhancements to maximize conversion rates.
  • Analyze business requirements and design and deploy scalable automated workflows across CRM and marketing automation platforms.
  • Manage end-to-end system integrations, including event and webinar platforms such as CVENT and BigMarker.
  • Integrate AI capabilities into marketing operations workflow designs to streamline core processes.
  • Diagnose and resolve system, workflow, and data-synchronization issues across the marketing technology stack.
  • Collaborate with Marketing, Sales, and Technology teams to align system architectures with go-to-market strategies.

Benefits

  • Competitive pay
  • Generous time off
  • Parental and wellness leave
  • Healthcare
  • Retirement savings program
  • Equity plan eligibility may be available
  • Corporate bonus plan eligibility may be available
  • Health care insurance
  • 401(k) retirement account
  • Paid sick time
  • Paid personal time off
  • Paid parental leave
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