Marketing Operations Manager
About The Position
The Marketing Operations Manager is an individual contributor who executes and optimizes marketing operations processes within established frameworks. The role focuses on campaign operations, lead management, marketing automation, reporting, and data governance. It partners with Marketing, Revenue Operations, Sales, and Customer Success to improve operational efficiency, use approved AI-enabled tools and automation to streamline workflows, and provide actionable business insights. The position reports to the Manager, Marketing Operations and supports operational excellence and scalable marketing execution. This role is based in a flexible hybrid work environment. Employees must live in North Carolina within commuting distance of the Morrisville, NC headquarters (approximately a one-hour commute) and are expected to work at the headquarters approximately 30–40 days per quarter.
Requirements
- Bachelor’s degree.
- At least 5 years of experience in marketing operations, demand generation operations, revenue operations, or a related marketing function.
- Working knowledge of Salesforce, Pardot, Marketo, HubSpot, or comparable enterprise marketing automation platforms.
- Working knowledge of Power BI, Tableau, or a comparable business intelligence platform.
- Familiarity with B2B SaaS marketing operations, including lead lifecycle stages, funnel terminology, and sales handoff practices.
- Familiarity with data privacy and consent requirements for marketing communications and contact data.
- Must live in North Carolina within a commutable distance of the Morrisville, NC office (approximately a one-hour commute).
- Expected to work at the Morrisville headquarters approximately 30–40 days per quarter.
Nice To Haves
- Experience supporting a healthcare, education, or other regulated B2B SaaS marketing organization.
- Familiarity with multi-touch attribution models and analytics tooling.
- Working knowledge of SQL or comparable query methods.
- Relevant platform certifications, such as Salesforce Administrator, Marketo Certified Expert, or Pardot Specialist.
Responsibilities
- Manage and optimize lead processing, scoring, routing, and lifecycle workflows to support accurate data, timely follow-up, and effective handoffs to Sales.
- Partner with Marketing and Revenue Operations stakeholders to improve day-to-day processes, funnel efficiency, and conversion performance.
- Diagnose and resolve routine lead-flow, routing, and data-quality issues, and escalate complex or recurring issues requiring architectural or system-level resolution.
- Build, execute, and optimize marketing automation programs for demand generation, customer marketing, lead nurturing, and campaign execution.
- Use established automation patterns, templates, and standards to reduce manual effort and improve campaign consistency.
- Recommend refinements to existing workflows and standards based on execution experience.
- Use approved AI-enabled tools and prompt libraries to improve reporting, campaign production, audience management, documentation, and quality assurance.
- Operate within established AI governance practices and surface potential AI use cases to improve productivity or process efficiency.
- Develop, maintain, and analyze dashboards and reports measuring marketing performance, lead-management effectiveness, campaign outcomes, and operational KPIs.
- Deliver actionable recommendations to support continuous improvement across marketing programs and operational processes.
- Partner with Marketing, Sales, Revenue Operations, and Customer Success stakeholders to align processes, improve communication, and support business objectives.
- Serve as a day-to-day resource for marketing operations best practices and process-improvement requests.
- Follow and reinforce marketing operations standards, data-governance practices, naming conventions, and process documentation.
- Share practices, tools, and working knowledge with Marketing peers and stakeholders to support consistent execution.
- Contribute to standards documentation and participate in operational or architecture reviews led by senior team members.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
