Marketing Operations Manager

Lakeview Loan Servicing•Horsham Township, PA

18d•Remote

About The Position

The Marketing Operations Manager independently manages and optimizes the operational infrastructure supporting Lakeview’s Consumer Direct Marketing organization. Reporting to the VP, Originations Marketing, this role oversees marketing workflows, project management systems, process documentation, creative and data request intake, compliance coordination, digital asset management, and audit readiness. The role exercises independent judgment to evaluate operational needs, establish scalable processes, implement improvements, and drive cross-functional alignment for efficient, accurate, and compliant execution of marketing initiatives. This is a fully remote position with a salary range of $115,000 to $140,000, plus an annual bonus. Benefits include medical coverage starting on day one and a company-matched 401(k). Compensation may vary based on experience, location, and other job-related factors.

Requirements

High school diploma or GED equivalent required.
Minimum 5 years of experience in marketing operations, project management, or a workflow- and process-focused role supporting a marketing organization.
Demonstrated experience managing creative operations, including project intake, requirements gathering, review cycles, approvals, and final delivery.
Hands-on experience implementing or administering project management platforms such as Smartsheet, Asana, Wrike, or similar tools.
Strong experience designing, documenting, and optimizing operational processes, including intake forms, approval workflows, project tracking, and cross-functional handoffs.
Strong project management skills, including scoping work, managing timelines and dependencies, identifying risks, and coordinating multiple initiatives simultaneously.
Exceptional attention to detail, with demonstrated experience maintaining version control, documentation accuracy, data integrity, and organized records across multiple workstreams.
Experience partnering with Compliance, Legal, Risk, or other control functions, preferably within a highly regulated industry such as mortgage, financial services, insurance, or healthcare.
Excellent written and verbal communication skills, including the ability to translate complex requirements into clear processes, documentation, and actionable next steps.
Experience developing and maintaining metadata standards, naming conventions, taxonomies, or digital asset organization structures.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Experience partnering with Compliance, Legal, Risk, or other control functions in a highly regulated industry such as mortgage, financial services, insurance, or healthcare.

Responsibilities

Independently manage and optimize Marketing’s project management infrastructure, including Smartsheet, intake processes, project tracking, approval workflows, and operational reporting.
Evaluate marketing workflows, identify operational inefficiencies and risks, and develop and implement standardized processes that improve efficiency, accuracy, and regulatory compliance.
Lead implementation and ongoing management of digital asset management platforms, establishing standards for asset organization, accessibility, and approved content.
Manage end-to-end creative operations, including dashboards and reporting on project status, team workload, timelines, and operational metrics.
Develop and maintain marketing policies, procedures, and playbooks to promote consistency and reduce operational risk.
Lead change management for new tools, workflows, and processes, supporting adoption and consistent use across the marketing organization.
Manage the end-to-end creative workflow, including intake, scoping, requirements gathering, project tracking, approvals, and delivery; serve as project manager for creative initiatives.
Serve as the primary Marketing liaison to Compliance, coordinating review priorities, tracking approvals, and communicating required revisions to the creative team.
Maintain version history for marketing disclaimers and claims to support accurate and consistent use of approved language across marketing channels.
Design and manage intake for data-related requests, ensuring requests are properly scoped, requirements are documented, and stakeholders are kept informed.
Partner with Sales to communicate upcoming campaigns and help ensure alignment.
Coordinate responses to state audit requests for marketing materials and establish a documented, repeatable process for retrieving and providing required records.
Establish and maintain campaign metadata standards, including naming conventions, taxonomy, and required fields, to support consistency, data integrity, and accurate performance reporting.
Perform other duties as assigned.