Marketing Operations Manager

Foley•Boston, MA

12d•$90,000 - $120,000

About The Position

Foley is seeking a technical, data-driven Marketing Operations Manager to own HubSpot and act as an operational partner to the Director of Growth Operations. This hands-on individual contributor will manage how marketing data moves through systems, how campaigns are built and measured, and how reporting remains accurate and reliable. The role emphasizes practical use of LLMs and AI agents to automate repetitive work, accelerate analysis, and increase operational capacity. The manager will administer and improve HubSpot, run campaign operations, oversee email and SMS orchestration and deliverability, support marketing reporting and analytics, maintain integrations across the go-to-market technology stack, and provide first-line systems support to BDRs and AEs. The role also owns production marketing operations agents, monitoring their performance, quality-checking outputs, resolving failures, and improving their autonomy. The position works closely with the Director of Growth Operations, campaign owners, RevOps, IT, vendors, Sales, and marketing leadership. Foley is a modern SaaS company building an all-in-one, AI-ready platform for safety-sensitive industries, including transportation, construction, distribution, and utilities. Its stated core values are Teammateship, Grit, and Innovation. Employment is at-will.

Requirements

4–6+ years of experience in marketing operations, including at least 3 years as a hands-on HubSpot administrator.
Deep knowledge of HubSpot Marketing Hub, including workflows, lead scoring, lifecycle management, segmentation, and reporting.
Working knowledge of Salesforce, including objects, campaigns, reports, and the flow of marketing data into the CRM.
Familiarity with 6sense or other intent and ABM platforms.
Demonstrated practical use of LLMs such as Claude or ChatGPT, and experience building agents or AI-assisted workflows; candidates should be ready to show examples.
Strong analytical skills and comfort working with spreadsheets, dashboards, and messy data.
Technical mindset and comfort with APIs, integrations, and cross-system troubleshooting.
Hands-on experience with email deliverability, including sending domains, authentication, and SendGrid or similar tools, as well as SMS tools.
Strong organizational skills and a habit of documenting work.
Clear communication skills, including the ability to explain technical concepts to non-technical stakeholders.

Nice To Haves

Experience with Marketo, particularly migrating between or operating multiple marketing automation platforms.
HubSpot Marketing Hub or Operations Hub certifications, or Salesforce Administrator certification.
Experience with ON24 or other webinar platforms, enrichment tools such as ZoomInfo, or BI tools.
SQL, Python, or scripting skills.
B2B SaaS experience, ideally in a regulated or compliance-focused industry.

Responsibilities

Administer HubSpot, including configuration, user management, properties, lifecycle stages, lead scoring, workflows, lists, forms, and operational website CMS tasks.
Build and maintain scalable automation for nurture programs, lead management, and campaign execution.
Maintain HubSpot data hygiene through deduplication, field governance, naming conventions, and documentation.
Evaluate and roll out HubSpot features while keeping the platform clean, documented, and scalable.
Partner with the Director of Growth Operations and campaign owners to build, QA, and launch emails, landing pages, forms, workflows, and webinar integrations.
Set up campaign tracking, UTM standards, and attribution; troubleshoot campaign and integration issues and document fixes.
Own email and SMS orchestration across HubSpot and SendGrid, including sending domains, domain health, and spam-flag monitoring.
Diagnose deliverability issues and coordinate fixes with IT and vendors.
Support marketing and campaign reporting on funnel metrics, channel performance, and pipeline contribution.
Build and maintain HubSpot and Salesforce dashboards for reliable self-service reporting.
Investigate discrepancies across systems and resolve data issues at their source.
Trace events across HubSpot, Salesforce, calls, and contract records, and provide clear answers about customer communications.
Turn data into clear takeaways and recommendations for marketing leadership.
Maintain the HubSpot–Salesforce sync, including field mapping, sync rules, and lead/contact handoff to Sales.
Work with RevOps on lead routing, lifecycle definitions, and funnel integrity across the GTM stack.
Support integrations with 6sense, Zoom and other webinar platforms, and enrichment providers.
Triage, fix, and document BDR and AE system issues as the first line of support.
Own lead routing rules and SLAs with RevOps, as well as persona coverage on target accounts.
Monitor production marketing operations agents, QA their outputs, fix failures, and increase their autonomy as their record allows.
Use LLMs and agent-building tools to automate workflows, speed up QA and analysis, and draft documentation.
Identify repetitive marketing operations processes and build AI-assisted solutions to replace them.
Share effective practices so the broader team can adopt them.