Marketing & Operations Manager

Richemont•Miami, FL

About The Position

The Marketing & Operations Manager drives Marketing & Communications, Sales Operations, Boutique Management, and Retailer Go-to-Market initiatives across Latin America. The role strengthens brand desirability, retail performance, client experience, and revenue growth through impactful, data-driven initiatives. The manager reports to the Brand Director, partners with the Commercial Manager and teams across E-commerce, Wholesale, Boutique Operations, Marketing, and Events, and manages and develops one direct report. The position combines regional marketing strategy and execution with e-commerce and CRM management, sales and distribution support, boutique performance, event coordination, and marketing budget and co-op program oversight. It includes building market understanding, adapting the Maison’s brand narrative and HQ guidelines for Latin America, developing annual and monthly plans, and measuring the impact of campaigns and activations. The role also manages the local e-commerce platform and CRM strategy; supports sales planning, stock allocation, retail performance reporting, and retailer relationships; drives boutique clienteling and commercial actions; oversees an annual B2C activation calendar of approximately 50 events; and manages marketing budgets, forecasting, reporting, and wholesale co-op initiatives. The position requires regional travel and fluency in English, Spanish, and Portuguese.

Requirements

5–10 years of progressive experience across marketing, communications, retail, and sales operations.
Strong understanding of luxury clients, brand positioning, client experience, and Latin American market dynamics.
Experience managing A&P budgets, optimizing investments, and measuring ROI.
Strong commercial acumen and ability to connect marketing initiatives, retail performance, client engagement, and sales results.
Experience in CRM, clienteling, e-commerce, and omnichannel marketing, with a focus on acquisition, engagement, and retention.
Strong analytical skills and ability to turn sales, client, and marketing data into actionable business recommendations.
Excellent communication, presentation, and negotiation skills, with the ability to influence internal teams, HQ, retailers, agencies, and external partners.
Strategic, creative, hands-on, and entrepreneurial approach, with the ability to balance long-term priorities and day-to-day execution.
Ability to manage multiple projects, events, activations, and stakeholders simultaneously in a fast-paced environment.
Proficiency with relevant CRM, business intelligence, and marketing platforms such as Salesforce, Looker, and SAP.
Fluency in English, Spanish, and Portuguese.
Willingness to travel across the region.

Nice To Haves

Experience in luxury, premium retail, or hospitality.
French or Italian language skills.

Responsibilities

Develop a deep understanding of local market trends, practices, competitor initiatives, and events, and share insights with management.
Collaborate with the team and HQ to define marketing and communications priorities and translate them into annual business and monthly action plans.
Define and localize the Maison’s brand narrative for Latin America, adapting HQ guidelines for product launches and messaging.
Build cross-industry partnerships for high-visibility placements and manage local brand reputation.
Develop and present the annual marketing plan, including strategic budget planning aligned with business objectives.
Oversee integrated paid and organic media strategies across digital, print, social, and OOH/DOOH, directing agency partnerships.
Manage the local e-commerce platform, ensuring product content, pricing, imagery, and availability are accurate.
Coordinate digital campaigns and newsletters with HQ and agency partners, using analytics and KPIs to improve traffic, engagement, conversion, and sales.
Own the Latin America CRM strategy with the commercial team and HQ, designing personalized client journeys and promoting a client-centric approach.
Support B2C initiatives, clienteling, gifting, and post-purchase engagement to strengthen client acquisition and retention.
Maintain CRM data and identify opportunities to engage dormant clients, recognize key client moments, and grow the client portfolio.
Monitor e-commerce and CRM performance and provide actionable recommendations.
Support LATAM sales objectives through order management, product allocation, replenishment, stock optimization, and supply planning.
Work with Supply Chain and Sales to ensure appropriate stock levels and strategic product allocation based on performance and commercial opportunities.
Analyze sell-in, sell-out, stock, model stock, and retailization KPIs, providing regular reporting and recommendations.
Maintain relationships with retailers and external boutiques through business reviews, market visits, and sales and product training.
Develop sales performance reporting and identify actions to improve productivity and achieve targets.
Drive boutique performance through commercial actions focused on sell-out, like-for-like productivity, client acquisition, and retention.
Conduct monthly digital meetings and quarterly boutique visits to review performance, model stock, strap assortment, retailization, and training needs.
Strengthen VIC engagement through personalized clienteling, gifting, and services.
Support local digital and media initiatives, activation calendars, and product communication to increase boutique visibility and traffic.
Define the strategic vision for an approximately 50-event annual B2C activation calendar, with ROI measurement, in collaboration with HQ, Marketing, VM, suppliers, retailers, and boutiques.
Manage event execution, including layouts, invitations, RSVPs, gifting, décor, setup, and operational requirements.
Track event attendance, sales, and performance KPIs, and deliver post-event reports and recommendations.
Ensure events follow HQ guidelines while maximizing commercial impact and ROI.
Manage and track the Marketing & Communication budget, including forecasts, invoices, accruals, and monthly reporting.
Partner with Finance and Marketing to optimize spending, control cost-to-revenue, and maximize ROI.
Lead the Co-op Program with wholesale partners across digital, OOH, CRM, events, and advertising initiatives.
Implement digital toolkits and marketing initiatives to increase brand visibility and support partner growth.
Manage and develop one direct report.
Travel across the region as required.