Marketing Operations Manager (Part-time Contract)

Collective Health • Plano, TX

16d • $57 - $61

About The Position

Collective Health is seeking a data-driven, part-time Marketing Operations Manager for a six-month contract of up to 25 hours per week. The role leads marketing systems and email programs, supports digital and field marketing campaigns, and builds efficient lead flows connecting marketing and sales systems. The position also uses artificial intelligence tools to improve team productivity, optimize the candidate lifecycle, and drive measurable results.

Requirements

• 3 to 5 years of experience in marketing operations, demand generation, or an equivalent practical background.
• Advanced proficiency in HubSpot and Salesforce, reporting, and CRM integrations.
• Proven ability to build lead flows and map them accurately into Salesforce or similar CRMs.
• Deep understanding of email marketing strategy, audience building, and compliance guidelines such as CAN-SPAM or GDPR.
• Practical experience using artificial intelligence tools such as Claude or ChatGPT to improve marketing efficiency.
• Strong analytical skills, including building reports, analyzing funnel metrics, and clearly presenting findings.
• Strong understanding of marketing and sales alignment, lead lifecycle stages, and pipeline reporting.

Responsibilities

• Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations.
• Build and maintain lead routing processes to ensure smooth and accurate handoffs to the sales team.
• Develop marketing attribution models and dashboards to track campaign influence on revenue.
• Manage end-to-end email marketing campaigns, including audience segmentation, delivery, and performance testing.
• Create campaign assets in HubSpot, including landing pages and forms, with accurate tracking structures.
• Work with Revenue Operations to ensure data accuracy between HubSpot and Salesforce.

Benefits

• Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to employees' interests.
• Flexible work arrangements and a supportive work-life balance.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed