Marketing & Operations Manager

Richemont•Miami, FL

About The Position

Panerai is seeking a strategic, entrepreneurial, and commercially minded Marketing & Operations Manager to lead marketing and communications, sales operations, boutique management, and retailer go-to-market initiatives across Latin America. The role is focused on strengthening brand desirability, retail performance, client experience, and revenue growth through impactful, data-driven initiatives. Reporting to the Brand Director, the manager partners closely with the Commercial Manager and teams across E-commerce, Wholesale, Boutique Operations, Marketing, and Events, and manages and develops one direct report. The position combines market planning and reporting; brand narrative, media, and partnership development; local e-commerce and CRM ownership; sales, distribution, and retail performance; boutique operations; event strategy and execution; and marketing budget and co-op program management. The role includes coordinating with headquarters, retailers, agencies, suppliers, boutiques, and internal teams, and requires travel across the region.

Requirements

5–10 years of progressive experience across marketing, communications, retail, and sales operations.
Strong understanding of luxury clients, brand positioning, client experience, and Latin American market dynamics.
Proven experience managing A&P budgets, optimizing investments, and measuring ROI.
Strong commercial acumen and ability to connect marketing initiatives, retail performance, client engagement, and sales results.
Experience in CRM, clienteling, e-commerce, and omnichannel marketing, with a focus on acquisition, engagement, and retention.
Strong analytical skills and experience translating sales, client, and marketing data into actionable business recommendations.
Excellent communication, presentation, and negotiation skills, with ability to influence internal teams, headquarters, retailers, agencies, and external partners.
Strategic, creative, hands-on, and entrepreneurial mindset, with comfort balancing long-term priorities and day-to-day execution.
Proven ability to manage multiple projects, events, activations, and stakeholders simultaneously in a fast-paced environment.
Proficiency with relevant CRM, business intelligence, and marketing platforms such as Salesforce, Looker, and SAP.
Fluency in English, Spanish, and Portuguese.
Willingness to travel across the region.

Nice To Haves

Experience in luxury, premium retail, or hospitality.
French or Italian language skills.

Responsibilities

Develop a deep understanding of local market trends, practices, competitor initiatives, and events, and share relevant insights with management.
Work with local teams and headquarters to set medium- and short-term marketing and communication priorities and translate them into annual business and monthly action plans.
Define and localize Panerai’s brand narrative for Latin America, adapting headquarters guidelines for product launches and messaging.
Build cross-industry partnerships for high-visibility placements and manage local brand reputation.
Develop and present the annual marketing plan, ensuring strategic budget planning and alignment with business objectives.
Oversee integrated paid and organic media strategies across digital, print, social, and OOH/DOOH, directing agency partnerships.
Manage the local e-commerce platform, maintaining accurate product content, pricing, imagery, and availability.
Coordinate digital campaigns and newsletters with headquarters and agency partners, and use analytics and KPIs to improve traffic, engagement, conversion, and sales.
Own the Latin America CRM strategy with the commercial team and headquarters, promoting a client-centric approach and designing personalized client journeys.
Support B2C initiatives, clienteling, gifting, and post-purchase engagement to strengthen client acquisition and retention.
Maintain CRM data and identify opportunities to engage dormant clients, recognize key client moments, and grow the Panerai client portfolio.
Monitor CRM and e-commerce performance and provide actionable recommendations for improvement.
Support LATAM sales objectives through order management, product allocation, replenishment, stock optimization, and supply planning.
Partner with Supply Chain and Sales to maintain appropriate stock levels and allocate products according to performance and commercial opportunities.
Analyze sell-in, sell-out, stock, model stock, and retailization KPIs, providing regular reporting and recommendations.
Maintain relationships with retailers and external boutiques through business reviews, market visits, and sales and product training.
Develop sales performance reporting and identify actions to improve productivity and achieve targets.
Drive boutique performance through commercial actions focused on sell-out, like-for-like productivity, client acquisition, and retention.
Conduct monthly digital meetings and quarterly boutique visits to review performance, model stock, strap assortment, retailization, and training needs.
Strengthen engagement with very important clients (VICs) through personalized clienteling, gifting, and services.
Support local digital and media initiatives, activation calendars, and product communications to increase boutique visibility and traffic.
Define the strategic vision for an annual B2C activation calendar of approximately 50 events, incorporating ROI measurement and collaborating with headquarters, Marketing, VM, suppliers, retailers, and boutiques.
Manage event execution, including layouts, invitations, RSVPs, gifting, décor, setup, and operational requirements.
Track event attendance, sales, and performance KPIs and prepare post-event reports and recommendations.
Ensure events follow headquarters guidelines while maximizing commercial impact and ROI.
Manage and track the Marketing & Communication budget, including forecasting, invoices, accruals, and monthly reporting.
Work with Finance and Marketing to optimize spending, control cost-to-revenue, and maximize ROI.
Lead the co-op program with wholesale partners across digital, OOH, CRM, events, and advertising.
Implement digital toolkits and marketing initiatives to increase brand visibility and support partner growth.
Manage and develop one direct report.