Marketing Operations Manager

Five Star Franchising LLC•Springville, UT

About The Position

The Marketing Operations Manager is a key operational leader responsible for managing and optimizing day-to-day operations for Five Star Franchising’s centralized Growth Marketing Team across its portfolio of brands. The role translates strategic priorities into efficient execution through project management, team coordination, workflow development, resource planning, and operational accountability across Creative, Performance Marketing, Lifecycle Marketing, SEO, Web Development, and Analytics. Working with Growth Marketing leadership, Brand Marketing Directors, and department leaders, the manager coordinates initiatives, balances competing priorities, improves communication, and ensures projects are planned and delivered on time. The role establishes and maintains systems, processes, and workflows that help teams operate efficiently while supporting the broader vision, performance goals, and expansion of Growth Marketing. Marketing agency operations experience is strongly preferred; multi-brand or shared-services experience is highly desirable. Five Star Franchising is a Springville, Utah-headquartered franchise portfolio company focused on home services. Its portfolio includes more than 1,500 franchise locations across the U.S. and Canada. The company describes its values as Driven, Real, Innovative, Vital, and Enthusiastic, and emphasizes accountability, innovation, results, and people.

Requirements

At least 7 years of experience in marketing operations, agency operations, project management, or related leadership roles.
Proven experience managing cross-functional marketing teams, complex projects, and competing priorities in a fast-paced environment.
Advanced proficiency with Monday.com or similar project management platforms, including project planning, workflow development, automation, dashboards, and reporting; Monday.com experience is strongly preferred.
Demonstrated ability to establish and manage structured project management processes that improve team coordination, accountability, visibility, and on-time delivery.
Strong understanding of marketing operations across Creative, Paid Media, Lifecycle Marketing, SEO, Web Development, and Analytics.
Experience with agency-style traffic management, resource allocation, capacity planning, workload balancing, and operational performance measurement.
Exceptional organizational, communication, leadership, problem-solving, and stakeholder-management skills.
Ability to balance strategic operational planning with hands-on execution, process improvement, and technology-driven efficiency.

Nice To Haves

Marketing agency or internal shared-services experience; multi-brand experience is highly desirable.
Experience in franchise, multi-location, or home services organizations.

Responsibilities

Lead day-to-day project operations for the centralized Growth Marketing team, ensuring efficient execution across multiple brands, departments, and marketing channels.
Own and optimize project management platforms, including Monday.com, and establish standardized workflows, project tracking, timelines, reporting, and accountability.
Oversee project intake, scoping, prioritization, scheduling, and delivery while managing competing requests and cross-functional dependencies.
Coordinate execution across Creative, Performance Marketing, Lifecycle Marketing, SEO, Web Development, Analytics, and Brand Marketing teams.
Manage team capacity, resource allocation, workloads, and project timelines to maximize productivity and ensure timely delivery.
Develop scalable operational processes, standard operating procedures, project templates, quality assurance standards, and communication workflows.
Establish operational dashboards and KPIs to track project delivery, team utilization, turnaround times, and overall efficiency.
Coordinate external agencies, vendors, and freelancers, ensuring clear deliverables, timelines, and performance expectations.
Partner with Growth Marketing leadership to improve operational efficiency, leverage AI and automation, and build scalable systems that support team and brand expansion.