Marketing Operations Manager

QAD, Inc. • Atlanta, GA

10d • Remote

About The Position

QAD is seeking a highly motivated and versatile Marketing Operations Manager to help ensure its global marketing engine runs smoothly, efficiently, and at scale. The role reports directly to the Sr. Director of Global Marketing Operations and partners with demand generation, digital, content, and regional marketing teams. It is a dynamic, fast-paced, high-volume role requiring strong marketing-systems expertise, a data-driven mindset, collaboration, and initiative.

The manager owns day-to-day marketing automation and campaign operations, develops performance reporting and insights, and serves as a Marketo power user and system administrator. The role also supports marketing technology and data infrastructure, privacy and compliance processes, cross-functional enablement, and project delivery. The position contributes to global campaigns, product launches, and ABM programs, while identifying operational gaps and improving workflows.

QAD is a global provider of adaptive, cloud-based enterprise software and services for manufacturers. Its solutions support companies across industries including automotive, life sciences, packaging, consumer products, food and beverage, high tech, and industrial manufacturing. QAD describes its mission as helping manufacturers adapt to change and innovate. The company also states its commitment to diversity, equity, inclusion, employee growth, and an environment where employees can bring their whole selves to work. This position is listed as full-time and remote, with the location identified as the United States of America - Georgia.

Requirements

• 5–7+ years of experience in marketing operations; experience in a fast-paced SaaS or B2B technology environment is preferred.
• Expert-level experience with Marketo.
• Power-user experience with Salesforce.
• Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics.
• Proficiency with reporting and dashboard tools in Salesforce and Marketo.
• Familiarity with Google Analytics, UTM tracking, and digital performance metrics.
• Strong project management skills and ability to manage multiple priorities in a fast-paced, high-volume environment.
• Excellent communication and collaboration skills, with a service-oriented mindset.
• Strong analytical skills, attention to detail, and interest in continuous improvement and optimization.
• Self-starter with a can-do attitude, comfortable navigating ambiguity and taking initiative.
• Proactive mindset and passion for enabling marketing success through technology and data.
• Ability to connect strategy and execution through operational planning.
• Flexibility and resilience in a high-growth, evolving SaaS environment.
• Collaborative spirit and willingness to contribute hands-on to team success.

Nice To Haves

• Marketo certification.
• Knowledge of LeanData, WordPress, Drift, and 6sense.
• Experience supporting global teams across time zones and cultures is strongly preferred.

Responsibilities

• Own day-to-day management and optimization of Marketo, including email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure, and scoring models.
• Partner with marketing stakeholders on campaign execution, including audience segmentation, quality assurance, testing, and performance tracking.
• Manage lead routing, enrichment, and data-flow processes across marketing and sales systems, including Marketo, Salesforce, N.Rich, and ZoomInfo.
• Establish campaign operations best practices and documentation to support global consistency and efficiency.
• Use AI proficiency and literacy to enhance marketing operations, including knowledge of Clay and Claude.
• Develop and maintain dashboards measuring marketing performance across channels, campaigns, and funnel stages.
• Partner with RevOps and SalesOps to support accurate attribution, lead-to-revenue tracking, and ROI measurement.
• Analyze data to identify trends, opportunities, and recommendations for marketing decisions.
• Support quarterly business reviews and board-level reporting with clear marketing performance insights.
• Serve as Marketo power user and system administrator, and evaluate and manage integrations with platforms such as Salesforce, Eventbrite, N.Rich, and ZoomWebinar.
• Partner with IT on data privacy, compliance such as GDPR and CCPA, and system access protocols.
• Work with the Sr. Director of Global Marketing Operations on technology-stack evaluations, vendor management, and implementation projects.
• Monitor and improve data hygiene, enrichment workflows, and marketing database health.
• Collaborate with global teams on regional marketing campaigns, product launches, and ABM programs.
• Train and onboard new marketing team members on processes, operations, technology access, and enablement.
• Guide marketers on campaign setup, reporting, and operational best practices.
• Own project plans and timelines for key initiatives, ensuring deadlines are met and stakeholders are aligned.
• Identify operational gaps proactively and drive continuous improvement in marketing workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed