Marketing Operations Manager - AI Security

Lakera•San Francisco, CA

About The Position

Lakera is seeking a Marketing Operations Manager to join their team, focusing on building the marketing engine for AI Security. This role is crucial for scaling demand generation and measurement across enterprise AI security solutions. The position operates within the Check Point + Lakera team, offering the agility of a startup with the resources of a cybersecurity leader. The ideal candidate will act as the operational backbone for demand generation, owning systems, data, and workflows that connect campaigns to pipeline.

Requirements

5–8 years of experience in Marketing Operations, RevOps, or GTM Systems in a B2B SaaS environment.
Hands-on experience with Marketo and/or HubSpot.
Hands-on experience with Salesforce.
Hands-on experience with campaign workflows, lifecycle stages, and lead routing.
Strong understanding of funnel metrics and pipeline attribution.
Experience supporting demand generation programs (paid media, events, webinars, ABM).
Familiarity with enrichment tools (e.g., ZoomInfo, Clearbit) and data hygiene best practices.
Ability to operate independently in a fast-paced, evolving environment.

Nice To Haves

Experience in cybersecurity or developer / technical GTM environments.
Familiarity with integration tools (Zapier, Workato) or APIs.
Basic SQL or data analysis experience.
Experience supporting global / multi-region marketing teams.

Responsibilities

Own and optimize marketing automation and CRM ecosystems (Marketo / HubSpot, Salesforce).
Build and maintain lifecycle models, lead scoring, and routing logic across all marketing programs.
Ensure clean, reliable data flow between systems (CRM, marketing automation, enrichment, webinar platforms, etc.).
Manage integrations across the marketing tech stack and introduce new tools where needed.
Partner closely with Demand Gen to operationalize campaigns across paid media, events, webinars, and ABM programs.
Translate campaign strategy into scalable workflows and automation.
Own campaign setup, tagging, and tracking across all channels.
Ensure leads are captured, enriched, routed, and followed up on correctly.
Build and maintain reporting infrastructure to track campaign performance, pipeline contribution, and funnel conversion.
Implement attribution models that connect marketing activity to revenue.
Develop dashboards for marketing, SDR, and leadership visibility.
Identify gaps in funnel performance and recommend improvements.
Design and continuously improve lead routing and handoff processes between marketing, SDRs, and sales.
Monitor key funnel metrics (conversion rates, speed to lead, acceptance rates).
Reduce manual processes and eliminate friction across the funnel.
Ensure consistent campaign and UTM tracking across all programs.
Act as the connective layer between Marketing (Demand Gen, PMM, Content), SDR/Sales teams, and RevOps/Data teams.
Support webinar, event, and campaign execution from an ops perspective.
Help standardize how campaigns are launched and measured across the team.
Identify repetitive workflows and automate them.
Leverage AI tools and integrations to improve speed, accuracy, and scalability of marketing operations.
Build lightweight internal tools, workflows, or reporting mechanisms where needed.