Marketing Operations & Growth Manager (AI-Driven)

Inn-Flow•Raleigh, NC

9h•Hybrid

About The Position

Inn-Flow is seeking a highly capable Marketing Operations & Growth Manager to help modernize and scale our marketing engine using AI and automation. This role owns marketing systems, infrastructure, and performance analytics, enabling campaign execution across the team. While deeply involved in campaign architecture and optimization, this role does not own day-to-day campaign deployment. The role partners closely with Revenue Operations, Sales, Events, Product Marketing, and Content to improve efficiency, increase pipeline visibility, and drive measurable revenue outcomes.

Requirements

4+ years in B2B SaaS marketing operations, growth marketing, or demand generation
Strong HubSpot experience
Experience partnering with RevOps and Sales teams
Strong analytical and systems thinking skills
Experience implementing AI tools in marketing workflows
High ownership and strong cross-functional communication skills

Responsibilities

Own marketing HubSpot administration, workflows, lifecycle stages, lead routing, and campaign infrastructure
Own data integrity, taxonomy, and governance within HubSpot
Build and maintain dashboards for pipeline, attribution, campaign ROI, and event performance
Improve attribution and reporting visibility across channels in partnership with RevOps and Sales
Identify, implement, and scale AI-driven solutions that reduce manual work and improve performance
Own event performance tracking, attribution, and follow-up workflows
Own website performance infrastructure, conversion tracking, and optimization
Own and improve funnel performance including conversion rates and pipeline generation
Partner closely with Marketing Programs (email, events, campaign execution) to enable execution and testing
Partner with Revenue Operations and Sales to align lifecycle stages, lead flow, scoring, and pipeline definitions
Ensure seamless lead handoff between marketing and sales including SLA definition and tracking
Act as the connective layer across marketing, sales, and customer teams to ensure funnel alignment

Benefits

Health, dental, and vision insurance
Short-Term Disability & Life Insurance
401(k) with a generous employer match
Flexible vacation and PTO
Paid holidays plus a floating holiday
Paid volunteer time
Hybrid work schedule with in-office collaboration on Tuesdays and Thursdays in our Raleigh office (remote Mondays, Wednesdays, and Fridays)
A beautiful, modern office in downtown Raleigh
Employer-paid monthly parking
Monthly team socials and regular celebrations
Quarterly all-hands meetings
A culture rooted in recognition, collaboration, and growth
Smart, kind, and genuinely fun people who care about their work - and each other