AI-Driven Marketing Manager
About The Position
This role is for someone who wants to own outcomes, not just tasks. The company operates two active retail locations and needs someone who can consistently bring people through the door and generate inbound demand. This is not a "marketing assistant" role. You will own execution across channels and be responsible for real outcomes: more store visits, more inbound leads, and better-performing campaigns. The company is a family-owned business serving the South Texas community with a strong reputation and loyal customer base. They operate two locations and are focused on growing the business in a controlled, consistent way—without unnecessary complexity.
Requirements
- Experience executing marketing campaigns (not just assisting)
- Comfortable with social media tools
- Comfortable with email marketing platforms
- Comfortable with basic website updates
- Ability to show examples of past work (posts, campaigns, etc.)
- Basic firearms knowledge
- Must be legally able to purchase firearms
Nice To Haves
- Experience using AI tools (ChatGPT, Claude, etc.) in real workflows
- Exposure to ads, SEO, or landing pages
Responsibilities
- Driving store traffic through campaigns, promotions, and events
- Generating inbound leads across digital channels
- Executing social media
- Executing email campaigns (ActiveCampaign)
- Executing website updates
- Providing basic paid ads support
- Coordinating in-store events and promotions
- Managing manufacturer co-op marketing programs
- Using AI tools to speed up content creation, improve output and consistency, and keep messaging aligned across all channels
Benefits
- Health benefits
- PTO
- Employee purchase program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
