Marketing Operations Manager
About The Position
HouseWorks is seeking a highly organized Marketing Operations Manager to bring structure, consistency, and accountability to marketing across its in-house brands. This role manages project calendars, systems, and assets that support campaigns from planning and execution through performance analysis, enabling the marketing team to deliver high-quality work on time and on brand. The ideal candidate is a clear communicator with a keen eye for detail who thrives on organizing complex, multichannel work. The role leads marketing projects from kickoff through completion, coordinating internal teams and external vendors. It evaluates and optimizes the marketing technology stack, maintains the marketing database and digital asset library, manages vendor relationships, reviews content for quality and brand consistency, and tracks marketing performance. The position is full-time and remote-based, with travel of approximately 5% depending on business needs, company events, or annual trainings.
Requirements
- 10 or more years of experience in a marketing or healthcare administration role.
- Demonstrated experience in project management and familiarity with marketing and healthcare operations tools.
- Proficiency with marketing, management, and analytics tools such as HubSpot, Asana, telephony, Google Products, WordPress, or similar platforms.
- Strong understanding of corporate marketing operations for a multi-state, multi-site organization.
- Exceptional written communication, proofreading, and copy-editing skills.
- Experience managing team members and collaborating across departments.
- Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Experience in healthcare, home care, or service-based organizations.
Responsibilities
- Lead marketing projects from kickoff through completion, setting scope and priorities, communicating progress and risks, and aligning cross-functional teams on goals, timelines, and budgets.
- Manage projects including website development and reconstruction, internal and external communications, seasonal campaigns, marketing channel or platform migrations, advertising support, and new multichannel campaigns.
- Coordinate initiatives with marketing vendors and operations, sales, and customer service teams.
- Evaluate, build, and optimize the marketing technology stack, prioritizing efficient workflows, scalability across brands, and measurable ROI.
- Maintain the accuracy and integrity of the marketing database as the single source of truth for listings, campaign deployment, and attribution.
- Collaborate with employees and subject matter experts to ensure accuracy and brand ownership across marketing assets.
- Oversee and maintain an organized digital asset library.
- Manage marketing agency, contractor, and vendor relationships across web development, design, print, and promotional products, including scopes of work, deliverables, timelines, and budgets.
- Monitor and respond to internal inbound marketing inquiries.
- Escalate customer service or reputational issues to appropriate stakeholders.
- Review content for accuracy, grammar, and brand consistency before publication.
- Implement and test marketing attribution accuracy across campaign tools and data handling.
- Track and report key metrics across dashboards and marketing platform reports.
Benefits
- 401(k)
- Medical insurance
- Vision insurance
- Dental insurance
- PTO
- Sick time
- Floating holidays
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
