Marketing Operations Manager

UNRL • Saint Paul, MN

5d • $90,000 - $130,000

About The Position

The Marketing Operations Manager owns the operating system that keeps UNRL Marketing aligned and moving. The role leads marketing planning, workflow, prioritization, project management, cross-functional coordination, and launch readiness across Brand, Creative, Production, Product, E-Commerce, Partnerships, Wholesale, and channel teams.

UNRL is building an omnichannel marketing organization to support growth across direct-to-consumer, wholesale, partnerships, licensed programs, and brand initiatives. The manager builds the structure, visibility, and accountability needed to scale the volume and complexity of work without slowing the team down.

Success means enabling efficient execution across teams and channels by improving coordination, anticipating risks, and supporting scalable growth without unnecessary process. The role creates a source of truth for marketing priorities, timelines, ownership, and launch status; improves on-time execution; establishes clear operating rhythms and accountability; and enables teams to focus on execution. Success is measured through on-time campaign and product launches, calendar accuracy, milestone completion, reduced late-stage risks and missed dependencies, team capacity visibility, cross-functional accountability, stakeholder satisfaction, and workflow improvement.

Requirements

• 5+ years of progressive experience in marketing operations, integrated marketing, project management, or a similar cross-functional role.
• Experience managing complex, multi-channel marketing calendars with multiple campaigns and product launches running simultaneously.
• Strong understanding of the campaign lifecycle, from strategy and creative development through production, channel execution, and launch.
• Proven ability to lead cross-functionally, manage competing priorities, and create accountability without direct authority.
• Experience building scalable workflows, operating rhythms, and project-management systems for fast-moving teams.
• Strong judgment around prioritization, resource constraints, risk management, and escalation.
• Advanced experience with project-management platforms such as Monday.com, Asana, Workfront, or similar.
• Strong working knowledge of marketing planning, campaign workflows, creative and production processes, and omnichannel execution.
• Ability to build dashboards and reporting that provide clear visibility into status, capacity, risks, and launch readiness.
• Strong written and verbal communication skills, with the ability to translate complexity into clear priorities and actions.

Nice To Haves

• Experience within apparel, activewear, retail, e-commerce, lifestyle, or another fast-paced consumer brand.
• Experience supporting an omnichannel organization across direct-to-consumer, wholesale, retail, partnerships, or licensed programs.
• Experience working closely with creative and production teams and understanding how to create structure without constraining the creative process.
• Minnesota-based, in-office presence is strongly preferred.

Responsibilities

• Own the master marketing calendar across brand campaigns, product launches, collaborations, partnerships, retail and wholesale initiatives, and key company moments.
• Build and manage campaign workbacks with clear milestones, owners, dependencies, approval points, and launch requirements.
• Lead marketing intake, prioritization, and resource planning so requests are properly scoped and aligned with team capacity and business priorities.
• Manage cross-functional dependencies across Marketing, Creative, Production, Product, E-Commerce, Sales/Wholesale, and external partners.
• Own the Marketing team's project management system, workflows, documentation, templates, and reporting, including Monday.com.
• Provide leadership with visibility into priorities, capacity, project status, risks, and competing demands across the marketing portfolio.
• Lead campaign kickoffs, status meetings, key handoffs, and launch-readiness reviews, keeping communication focused and actionable.
• Identify risks and bottlenecks early, drive resolution, and escalate decisions when priorities, resources, or timelines are at risk.
• Partner closely with Product & Campaign, Creative, and Production leads while maintaining clear functional ownership and accountability.
• Improve marketing operations by simplifying processes, strengthening accountability, and creating greater speed and visibility.
• Lead campaign retrospectives and apply learnings to improve future launches.

Benefits

• Health insurance with immediate eligibility.
• Dental insurance with immediate eligibility.
• Vision insurance with immediate eligibility.
• Annual performance bonus, with immediate eligibility based on company and individual performance.
• 401(k) profit-sharing retirement plan, with eligibility after one year of employment.
• 401(k) 4% employer match, with eligibility after one year of employment.
• PTO with immediate eligibility.
• Employee discount on UNRL products with immediate eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed