REMOTE: Marketing Operations Manager-Marketo

Marrina Decisions•Illinois City, IL

9d•$80,000 - $120,000•Remote

About The Position

Marrina Decisions is seeking a Marketing Operations Manager with expertise in Marketo to build marketing programs and manage the systems used to generate consistent inbound lead traffic. The role uses Marketo’s capabilities and requires knowledge of its integration with Salesforce (SFDC). The position is remote. Candidates must be U.S. citizens or able to work in the United States without corporate sponsorship. The manager collaborates with marketing and technical teams, supports data-driven business decisions, and oversees lead management and marketing automation operations. The role includes maintaining data quality, monitoring performance metrics, supporting analysis requests, and presenting data findings to stakeholders. The posted annual compensation range is $80,000–$120,000. The role may also be eligible for performance bonuses and a comprehensive benefits package.

Requirements

Three to five years of Marketo experience.
Two to three years of Salesforce experience.
Program and project management skills.
Ability to work in a fast-paced, matrixed organization.
Self-motivated, passionate about marketing automation, and interested in continued learning and growth.
Team-oriented approach.
Hands-on experience with dashboards and reporting, including the ability to create presentation slides for executive review.
U.S. citizenship or authorization to work in the United States without corporate sponsorship.

Nice To Haves

Experience with lead nurturing.
Experience with lead scoring.

Responsibilities

Collaborate with teams and manage expectations across multiple groups.
Apply Marketo and Salesforce best practices in a hands-on capacity.
Manage lead management, lead routing, and lifecycle management.
Take a strategic approach to optimizing and scaling marketing technologies.
Review program requirements with the team, identify optimization opportunities, and provide progress updates on email marketing campaigns and programs.
Partner with marketing and technical teams to provide data-driven solutions and recommendations for business needs and goals.
Manage large data sets and maintain data health and quality.
Monitor key performance metrics and dashboards, and alert leadership when action is required.
Manage lead quality, lead scoring, and lead routing in Marketo.
Assess ad hoc analytics project requests and determine an appropriate approach and supporting team members.
Advise marketing operations teams on data requirements for desired analysis.
Ensure data findings are visualized effectively for stakeholders and clearly communicate their implications.