Marketing Operations Manager
About The Position
The Marketing Operations Manager turns marketing strategy into coordinated campaigns, events, launches, and measurable programs tied to growth goals. The role owns the marketing calendar, builds and launches email campaigns and nurtures, and coordinates partner communications, webinars, MSP events, and product announcements. The position serves as marketing’s HubSpot administrator and super user, partnering with Revenue Operations and Sales Operations. It gathers requirements, documents system changes, manages the HubSpot agency, builds workflows and integrations, and oversees lead scoring, nurture, enrichment, reporting, and database governance. The role also manages marketing technology integrations, measurement and attribution, dashboards, KPIs, and A/B testing. The Marketing Operations Manager collaborates with operations, sales, customer success, field marketing, agencies, and vendors. The position is hybrid and requires the employee to live in the Denver or Atlanta area.
Requirements
- Live in the Denver or Atlanta area for the hybrid role.
- 5 to 7 years of experience in marketing operations, growth, or demand generation, including hands-on HubSpot administration.
- Experience with workflow automation, lead scoring, database management, and martech integrations.
- Experience executing webinars and email campaigns.
- Strong analytical skills and ability to turn data into action.
- Highly organized and detail-oriented, with clear communication skills and the ability to manage multiple projects independently.
Nice To Haves
- B2B SaaS or cybersecurity experience.
- Experience marketing to MSPs or through a channel model.
Responsibilities
- Turn marketing strategy into campaign plans, timelines, and deliverables tied to growth goals.
- Build, QA, and launch email campaigns, nurtures, and partner communications.
- Own the master marketing calendar and keep launches timely and accurate.
- Run partner and prospect webinars from scheduling and promotion through speakers, run-of-show, follow-up, and recordings.
- Coordinate with field marketing on MSP event promotion, lead list uploads, and MQL and pipeline reporting.
- Coordinate product launches and announcements across channels.
- Administer HubSpot and serve as marketing’s HubSpot super user in coordination with Revenue Operations and Sales Operations.
- Gather requirements, document changes, and manage the HubSpot agency.
- Build workflows, automation, integrations, and field mapping using best practices.
- Own lead scoring, nurture, enrichment, and reporting workflows across the full funnel.
- Maintain a clean database and collaborate with operations teams on data governance.
- Manage HubSpot integrations and set up tracking to measure attribution and the customer journey from sign-up onward.
- Own dashboards and KPIs, run A/B tests, and turn results into recommendations.
- Collaborate with go-to-market operations, sales, and customer success teams.
- Manage agencies and vendors, flag risks early, and document processes to help marketing scale.
Benefits
- Employee equity program.
- Medical, dental, and vision insurance options.
- Unlimited paid time off.
- 401(k) plan.
- Paid parental leave.
- Hybrid work environment with offices in Denver’s LoDo neighborhood, Midtown Atlanta, and Augusta, GA.
- Parking and public transportation commuter benefits.
- Professional growth and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
