Marketing Operations Manager (Remote)
About The Position
As part of First American’s Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager is responsible for the integrity of marketing data, systems, and performance measurement. The role owns the operational foundation that makes marketing investments accountable by driving consistency in tracking, reporting, and governance and enabling the team to scale. It also unifies data across disparate systems into a trusted view of marketing performance to support accurate, accessible decision-making. This is a people-leadership role that coaches and develops direct reports while building scalable processes and a culture of accountability and continuous improvement. The manager partners with IT, Analytics, divisional teams, and marketing stakeholders to maintain integrations and data pipelines, establish governance and quality standards, oversee campaign tracking and attribution, and provide reliable reporting and measurement. The role also leads campaign experiments and incrementality measurement to inform investment and optimization decisions.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
- 7+ years of experience in marketing operations, performance marketing, or related data-driven marketing roles.
- Experience managing and developing operational or technical talent.
- Expertise in tracking, attribution, and campaign QA.
- Hands-on experience building dashboards, reporting frameworks, and governance processes.
- Strong attention to detail and a reputation for data accuracy and operational rigor.
- Collaborative leadership skills and ability to partner across marketing, analytics, and technology teams.
- Fluency with marketing operations and analytics tools, including analytics and attribution platforms, CRM and marketing automation systems, tracking and QA tools, and collaboration and workflow platforms.
Responsibilities
- Manage and coach direct reports, providing clear goals, accountability, and opportunities for professional growth.
- Build scalable processes and foster accountability and continuous improvement.
- Unify marketing data from CRM, marketing automation, paid media, and analytics platforms into a trusted view.
- Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
- Establish data governance practices to improve data availability, accuracy, and usability.
- Own campaign tracking architecture, UTM governance, and attribution setup.
- Quality-assure lead routing and conversion tracking and maintain alignment across platforms to prevent duplicate or misattributed data.
- Build dashboards for spend, performance, ROI, and pipeline contribution.
- Provide timely, accurate reporting for daily operations and executive insights, collaborating with Analytics on actionable performance readouts.
- Lead experiment design and incrementality measurement across campaigns, ensuring tests are instrumented correctly and results are trustworthy.
- Share experiment learnings to inform investment and optimization decisions.
- Establish and enforce data quality standards and governance frameworks for routing, QA, and reporting accuracy.
- Continuously optimize processes to improve efficiency and scalability.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- PTO and paid sick leave
- Employee stock purchase plan
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What This Job Offers
Job Type
Full-time
Career Level
Manager
